Manager, Marketing Demand Generation B2B

Global Rescue•Manchester, NH

3d•Onsite

About The Position

The Marketing Manager for Demand Generation executes strategies to drive qualified partner leads into the pipeline, with a focus on B2B lead generation across the partner ecosystem. The role oversees demand generation campaigns and supports partner acquisition through webinars, lead nurture communications, partner-facing collateral, outbound initiatives, and performance reporting. It also manages the Events Specialist and ensures trade shows and partner events contribute to pipeline growth. The position is part of the partner lifecycle team and reports directly to the Head of Channel Marketing. Global Rescue is a membership organization providing integrated travel risk management services, including medical, security, intelligence, and crisis response services. The company describes its culture as fast-paced, collaborative, entrepreneurial, and mission-driven, with a high-performance team operating globally. The position is based in Manchester, New Hampshire, with travel as needed. Compensation is based on experience and includes a bonus and benefits.

Requirements

BA/BS degree in Marketing, Communications, Business, or a related field, or equivalent experience.
3–5 years of relevant marketing experience, preferably focused on B2B demand generation or lead generation.
Experience with marketing segmentation and webinar platforms.
Strong campaign reporting and analytics skills.
Excellent communication, organizational, and project management skills.
Ability to work flexible hours and travel as needed for the role.
Attention to detail, customer-service orientation, and ability to work as a team player.
Ability to thrive in a fast-paced environment.

Nice To Haves

Experience with SharePoint, ClickDimensions or other email service providers, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
Experience running webinars and nurture drip campaigns.

Responsibilities

Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team, including paid search, display, paid social, retargeting, and geotargeting.
Support lead generation through strategic partner collaborations, co-marketing opportunities, and events.
Organize and execute webinars to attract, educate, and convert prospective partners.
Develop and execute lead nurture email campaigns tailored to partner segments and funnel stages.
Assist with outbound lead generation, including list development, campaign coordination, and sales alignment.
Collaborate with design and content teams to create partner acquisition collateral, such as presentations, one-pagers, guides, and digital assets.
Ensure consistent messaging and positioning across lead generation and partner acquisition campaigns.
Coordinate with sales enablement teams so campaign materials are used effectively in outreach.
Manage and mentor the Events Specialist, aligning event execution with partner acquisition goals.
Work cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.
Assist with onsite staffing of trade shows and other events as needed.
Support channel partner and marketing teams and assist with projects as needed.
Define, track, and report KPIs for partner lead generation, including volume, quality, conversion, and ROI.
Maintain dashboards and performance reports and share insights with stakeholders.
Test, optimize, and refine campaigns based on performance data and market trends.