Demand Generation & Marketing Ops Manager

EnsoData • Madison, WI

2d • $135,000 - $140,000 • Remote

About The Position

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for its software as a medical device (SaMD) solutions. The role manages day-to-day marketing execution across HubSpot, multichannel campaigns, content, webinars and virtual events, inbound leads, and marketing vendors, and supports field events, trade shows, and public relations. The ideal candidate understands B2B marketing, demand generation, marketing automation, and execution throughout the marketing and sales lifecycle, and has a record of driving revenue growth.

EnsoData is a remote company with hybrid options and flexible schedules. The position is based in the continental United States. The stated salary range is $135,000–$140,000, and the company offers stock options and benefits including paid time off and health insurance. Candidates must be legally eligible to work and reside in the United States now and in the future; sponsorship is unavailable.

Requirements

• At least 5 years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong hands-on HubSpot experience, including workflows, lead scoring, reporting, email, and CRM integration.
• Proven track record of building and running campaigns that produce measurable pipeline.
• Comfort making copy and basic layout edits in existing InDesign and Canva templates.
• Experience with website management, SEO, and content production.
• Experience managing marketing vendors and working with creative agencies and freelancers.
• Excellent writing, project management, and analytical skills.
• Comfort working in a fast-paced, small-team, high-ownership environment.

Nice To Haves

• Experience in sleep medicine or HST.
• Familiarity with marketing to clinicians, DME providers, sleep centers, IDTFs, or health systems.
• Experience with paid search, including Google Ads, and trade publication advertising in B2B healthcare.
• Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation.
• Basic proficiency with web analytics such as GA4.
• Beyond basic template edits, strong design skills in Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator, and video editing in Premiere.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Plan, launch, and optimize multichannel campaigns that generate qualified leads and support sales across sleep centers, health systems, and IDNs.
• Track, analyze, and report on funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC, and recommend improvements.
• Own HubSpot administration, including CRM and Marketing Hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and nurture and lifecycle sequences.
• Manage and update the company website using WordPress and Elementor, including landing pages, site structure, performance, and analytics, in partnership with external web design and development agencies.
• Manage paid media, including Google Ads and sponsored content in sleep industry trade publications.
• Lead SEO strategy for clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and performance reporting.
• Produce marketing content and collateral from approved messaging and creative briefs, including blog posts, white papers, case studies, one-pagers, videos, and presentations, and maintain the commercial library.
• Manage webinars and virtual events, including planning, promotion, hosting, and follow-up.
• Support field events and trade shows, including SLEEP and other sleep medicine, DME, and primary care events, with booth materials, lead capture, and post-event follow-up.
• Oversee social media, primarily LinkedIn, including the editorial calendar, publishing, community engagement, and performance reporting.
• Support public relations by publishing and distributing press releases, sharing coverage on social channels, and tracking results.
• Manage content and marketing operations vendors, such as freelance writers, video editors, HubSpot consultants, and web developers; work with design agencies on campaign assets, including briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Benefits

• Remote and flexible schedule, with hybrid options and access to the Madison, Wisconsin headquarters.
• Health insurance, with plan options for employees and dependents.
• Dental insurance, with plan options for employees and dependents.
• Vision insurance, with plan options for employees and dependents.
• Paid time off.
• Stock options.
• 401(k).
• Team summits and in-person team events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed