Demand Generation Marketing Manager

EnsoData•Madison, WI

14h•$135,000 - $140,000•Remote

About The Position

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for its software as a medical device (SaMD) solutions. The role manages day-to-day marketing execution across campaigns, email, website, social media, content, webinars, events, public relations, marketing systems, vendors, and inbound leads. The ideal candidate understands B2B marketing, demand generation, marketing automation, and execution across the marketing and sales lifecycle, and has a record of driving revenue growth. EnsoData develops waveform artificial intelligence technology that analyzes data from sensors placed throughout the human body. Its first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring, and managing sleep studies, simplifying and accelerating patient testing, diagnosis, and treatment workflows. This is a remote role based in the continental United States, with hybrid options and access to the company's Madison, Wisconsin headquarters. The company supports flexible schedules. Candidates must be legally eligible to work and reside in the United States now and in the future; sponsorship is unavailable.

Requirements

At least 5 years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
Strong hands-on HubSpot experience, including workflows, lead scoring, reporting, email, and CRM integration.
Proven track record of building and running campaigns that produce measurable pipelines.
Experience with website management, SEO, and content production.
Experience managing freelancers, agencies, and vendors.
Excellent writing, project management, and analytical skills.
Comfort working in a fast-paced, small-team, high-ownership environment.
Must be legally eligible to work and reside in the United States now and in the future.

Nice To Haves

Experience in sleep medicine or HST.
Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems.
Working knowledge of healthcare marketing compliance, including FDA, HIPAA, and claims substantiation.
Basic proficiency with design tools such as Adobe Creative Cloud or Canva and web analytics such as GA4.
Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across HST customer segments.
Track, analyze, and report on funnel performance, including MQLs, SQLs, pipeline contribution, conversion rates, and CAC, and recommend improvements.
Own HubSpot administration, including CRM and Marketing Hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and lifecycle sequences.
Manage the company website, including CMS updates, landing pages, site structure, performance, and analytics.
Lead SEO strategy for clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting.
Produce and oversee content such as blog posts, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations.
Manage webinar, trade show, and conference presence, including logistics, booth materials, lead capture, and post-event follow-up.
Oversee social media, primarily LinkedIn, including the editorial calendar, publishing, community engagement, and performance reporting.
Manage visual design and content contractors, including briefs, timelines, quality control, and budgets.
Manage the marketing budget and ensure efficient use of resources.