Senior Director, Demand Generation Strategy

Cisco•San Jose, CA

7d•$284,700 - $390,900

About The Position

Join Cisco Security’s Duo team in a high-growth, software-led business. The role leads high-volume B2B demand generation for SMB and lower-mid-market audiences and sets digital marketing strategy across the broader Cisco Security portfolio. It works cross-functionally with Sales, SDR, Product Marketing, Content, and account teams to scale reach and impact, optimize the full funnel from acquisition through sales-accepted opportunities and bookings, and deliver measurable business results. The position also manages budgets and agency partners, leads and coaches a hands-on marketing team, applies practical AI to marketing workflows, and reports results and recommendations to partners and senior leadership.

Requirements

12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers using scalable digital acquisition and lifecycle programs.
5+ years of a measurable track record generating marketing pipeline or bookings, with personal accountability across the funnel.
5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Nice To Haves

Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.
Experience coordinating digital ABM or account-based programs with sales and account teams.
Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.
Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful but not required.
Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.

Responsibilities

Own end-to-end high-volume B2B demand-generation strategy for Duo, focused on SMB and lower-mid-market audiences.
Build and optimize the full funnel from acquisition through sales-accepted opportunities and bookings.
Partner with Sales and SDR leaders to improve lead routing, follow-up speed, conversion quality, and acquisition economics.
Set digital marketing strategy across the broader Cisco Security portfolio, aligning audiences, channels, and investments with business priorities.
Coordinate with Product Marketing, Content, and other stakeholders to execute integrated programs across the customer journey.
Partner on digital ABM programs, using account and buying-group insights to improve targeting and measurement.
Manage budgets and agency partners, investing in initiatives that deliver efficient, measurable results.
Lead and coach a hands-on team, setting priorities and emphasizing performance, experimentation, and execution.
Apply practical AI to marketing workflows and measure improvements in effectiveness, efficiency, and business outcomes.
Communicate performance results, insights, and strategic recommendations to cross-functional partners and senior leadership.

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) plan with Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock units may be available to eligible employees
10 paid holidays per full calendar year
One floating holiday for non-exempt employees
One paid day off for employee’s birthday
Paid year-end holiday shutdown
Four paid days off for personal wellness
Non-exempt employees receive 16 days of paid vacation per full calendar year
Exempt employees participate in a flexible vacation time off program with no defined usage limit, subject to availability and business limitations
80 hours of sick time off provided on hire date and each January 1, with up to 80 hours of unused sick time carried forward
Additional paid time away may be requested for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Non-sales employees are eligible to earn annual bonuses, subject to Cisco policies