Senior Director, Demand Generation Strategy

Cisco•San Jose, CA

9d•$284,700 - $390,900

About The Position

Cisco is hiring a Senior Director, Demand Generation Strategy to join its Security organization, focusing on the Duo product. The role operates within a high-growth, software-led business model and works cross-functionally with Sales, SDR, Product Marketing, and Content teams to scale demand generation in SMB and lower-mid-market segments. The position owns end-to-end high-volume B2B demand generation strategy for Duo, builds and optimizes the funnel from acquisition through sales-accepted opportunities and bookings, and sets digital marketing strategy across the broader Cisco Security portfolio. It partners with Sales and SDR leaders to improve lead routing, follow-up speed, lead quality, and conversion; coordinates integrated programs across the customer journey; and collaborates on digital ABM programs using account and buying-group insights. The role also manages budgets and agency partners, leads and coaches a hands-on marketing team, applies practical AI to marketing workflows, and reports results and strategic recommendations to partners and senior leadership.

Requirements

12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
5+ years of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.

Nice To Haves

Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.
Experience coordinating digital ABM or account-based programs with sales and account teams.
Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.
Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful but not required.
Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.

Responsibilities

Own the end-to-end strategy for high-volume B2B demand generation for Duo, focused on SMB and lower-mid-market audiences.
Build and optimize the full funnel from acquisition through sales-accepted opportunities and bookings.
Partner with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality.
Set digital marketing strategy across the Cisco Security portfolio, aligning audiences, channels, and investments with business priorities.
Coordinate with Product Marketing, Content, and other internal stakeholders to execute integrated programs across the customer journey.
Partner on digital ABM programs, using account and buying-group insights to improve targeting and measurement.
Manage budgets and agency partners, directing investment toward efficient, measurable results.
Lead and coach a hands-on team, setting priorities and emphasizing performance, experimentation, and execution.
Apply practical AI to marketing workflows and measure its effect on effectiveness, efficiency, and business outcomes.
Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.

Benefits

Medical, dental, and vision insurance, subject to plan eligibility rules.
401(k) plan with Cisco matching contribution.
Paid parental leave.
Short- and long-term disability coverage.
Basic life insurance.
Cisco restricted stock unit grants may be available, subject to continued employment and vesting terms.
10 paid holidays per full calendar year, plus one floating holiday for non-exempt employees.
One paid day off for the employee’s birthday, paid year-end holiday shutdown, and four paid personal wellness days.
Non-exempt employees receive 16 days of paid vacation per full calendar year, accrued for full-time employees.
Exempt employees participate in a flexible vacation time-off program with no defined limit, subject to availability and business limitations.
80 hours of sick time off on hire and each January 1, with up to 80 unused hours carried forward.
Additional paid time away may be requested for critical or emergency family issues.
Optional 10 paid volunteer days per full calendar year.
For non-sales roles, eligibility to earn annual bonuses, subject to Cisco policies.
Sales-plan employees may earn performance-based incentive pay, subject to the applicable Cisco plan.