Senior Director, Field Marketing

Acrisure•Addison, TX

21h•$225,624 - $305,256•Onsite

About The Position

The Senior Director of Field Marketing, North America owns regional field marketing execution and pipeline acceleration across the United States. The role translates global positioning, product narratives, and campaigns into regional programs designed to drive measurable revenue outcomes. It works at the intersection of sales, product marketing, and demand generation, coordinating events, Account Based Marketing programs, partner motions, and sales-led campaigns to connect the right message with the right accounts at the right time. This is a builder's role that combines strategic leadership with close involvement in execution and accountability. The role owns North America Insurance field marketing strategy, partners closely with Sales leadership, leads regional programs and performance optimization, and provides regional market intelligence to national marketing leadership. It also builds and leads a high-performing Field Marketing team across North America, establishing structure, expectations, playbooks, metrics, and execution rigor. The position requires an on-site presence to support collaboration, team leadership, and cross-functional partnership. The base compensation range is $225,624–$305,256, with placement determined by factors including skills, experience, qualifications, location, and internal equity.

Requirements

10+ years of B2B marketing experience, including 5+ years in field or regional marketing.
Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment.
Experience building and scaling field marketing teams, including establishing repeatable playbooks in ambiguous or post-acquisition environments.
Strong understanding of ABM strategies, enterprise buying committees, and complex multi-stakeholder sales cycles.
Data-driven mindset and experience measuring and attributing marketing impact on revenue.
Fluency with AI-assisted marketing workflows, including content generation, audience research, and performance reporting, and a point of view on building an AI-forward field team.
Excellent executive communication and stakeholder management skills.

Nice To Haves

Experience in distribution-heavy or channel-driven industries, such as insurance, financial services, B2B SaaS with partner or agency channels, or similarly complex regulated environments is strongly preferred.

Responsibilities

Own North America Insurance field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities, to drive pipeline creation, acceleration, and expansion.
Partner with Sales leadership to support new-logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
Translate global campaigns into regional programs, including field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers.
Build modular, AI-assisted systems that enable regional personalization at scale without creating a production bottleneck.
Lead regional field programs, including select top-tier events, Account Based Marketing, partner initiatives, and customer advocacy, integrated with digital demand, client advisor follow-up, and sales motions to maximize ROI.
Own regional performance measurement and optimization, managing KPIs such as pipeline sourced or influenced and cost per opportunity, influencing regional budgets, and evaluating program ROI in partnership with Sales Enablement.
Synthesize regional buyer signals, producer feedback, and competitive dynamics into actionable input for Product Marketing and GTM Activation.
Build and lead a high-performing Field Marketing team across North America, establishing structure, clear expectations, and marketing rigor.