Director, Field Marketing
About The Position
The Director, Field Marketing drives qualified pipeline growth and revenue outcomes across North America through integrated field, partner, alliance, and account-based marketing strategies. The role connects Sales, Channel, Alliances, SDRs, Marketing Operations, Demand Generation, and Product Marketing to align investments, programs, messaging, and resources with business priorities and measurable outcomes. The Director optimizes the full revenue funnel, identifies opportunities to improve conversion and efficiency, and uses data, technology, and AI-driven insights to increase impact. This leader manages and develops a high-performing team while evolving the go-to-market approach to support scalable growth, operational excellence, predictable pipeline creation, and revenue acceleration.
Requirements
- 10+ years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing disciplines.
- 5+ years of experience managing teams of four or more direct reports.
- Proven experience driving qualified pipeline creation and revenue growth in partnership with Sales, SDR, and Channel organizations.
- Experience leading regional, enterprise, ABM, partner, and alliance marketing strategies.
- Strong analytical skills and experience using data to guide investment decisions, resource allocation, and business planning.
- Experience managing multimillion-dollar budgets and demonstrating measurable return on investment.
- Familiarity with modern marketing technologies, including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-powered solutions.
- Demonstrated success leading and developing high-performing teams in fast-paced, high-growth environments.
Nice To Haves
- Cybersecurity or high-growth SaaS experience.
Responsibilities
- Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs with qualified pipeline, revenue, and growth objectives.
- Partner with Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations leaders to develop integrated territory, vertical, partner, and account-based growth plans.
- Lead quarterly and annual planning, allocating investments toward activities that produce measurable business outcomes and return on investment.
- Establish a performance-driven operating model focused on MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contribution rather than activity volume.
- Use data to identify funnel friction, conversion gaps, and opportunities to improve performance across the buyer journey.
- Develop scalable processes using AI, automation, predictive analytics, and reporting to improve productivity, campaign effectiveness, and decision quality.
- Oversee field, partner, alliance, executive engagement, ABM, and regional growth programs to increase buying-group penetration, pipeline progression, and revenue impact.
- Evaluate program effectiveness and investment allocation, recommending increased funding for top-performing activities and reduced funding for underperforming tactics.
- Establish closed-loop feedback between field and marketing teams to assess how campaigns, messaging, content, and sales plays resonate and affect outcomes.
- Translate field insights, buyer feedback, and performance trends into data-driven recommendations to improve conversion, buying-group engagement, qualified pipeline creation, and revenue impact.
- Represent the field to Product Marketing, Marketing Operations, and Revenue Marketing, sharing what is and is not working in prospect and customer conversations, sales motions, partner engagements, and campaign execution.
- Lead and develop a high-performing team that uses data, challenges assumptions, and influences business outcomes.
- Advise executive leadership on pipeline creation, territory performance, marketing investment strategy, resource allocation, and growth opportunities.
Benefits
- Equity for all employees.
- Flexible time off and paid volunteer days.
- 401(k) contribution and matching.
- Training and career development programs.
- Comprehensive private benefits plan, including medical, mental health, dental, disability, life and AD&D, and value-added services.
- Employee Assistance Program (EAP) with mental health services.
- Fertility support and paid parental leave.
- Variable incentive compensation.
- New-hire equity grants.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
