Sr. Director, Americas Field Marketing

Databricks

4d•$211,400 - $363,350

About The Position

The Sr. Director, Americas Field Marketing leads the transformation of field marketing from event-centric activity to pipeline-focused demand generation, driving measurable revenue impact across the Americas business units for Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM, and Canada. Reporting to the VP of Americas Marketing, this role owns pipeline-generation strategy and execution and advances field marketing through data-driven program optimization, innovative demand generation, and scalable growth systems and processes. The role hires and leads a high-performing team that treats marketing spend as an investment in measurable pipeline, emphasizing conversion rates, deal velocity, and revenue attribution over traditional event metrics. The position is accountable for delivering pipeline targets and lead-to-revenue conversion, developing strategy using ROI analysis, pipeline attribution, and predictive analytics, and creating integrated full-funnel campaigns. It also establishes testing and optimization frameworks, connects field marketing investments to revenue outcomes, builds repeatable programs, improves marketing-sales handoffs, and develops a team of pipeline-focused field marketers. The role requires extensive field marketing and pipeline experience, analytical proficiency, experience scaling programs and managing large budgets, team leadership, and strong understanding of B2B demand generation and revenue operations. Databricks states that compensation may also include eligibility for an annual performance bonus, equity, and region-specific benefits.

Requirements

10+ years managing field programs with direct pipeline accountability and a proven track record of exceeding revenue targets.
Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms.
7+ years scaling field marketing programs in fast-growing technology companies.
Experience managing large budgets of $2M+ and demonstrating clear ROI.
5+ years building and leading high-performing field marketing teams with pipeline accountability.
Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments.
Proven ability to create programs beyond traditional events, including digital experiences, account-based campaigns, and omnichannel strategies.
Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows.
Strong partnership skills with sales leaders and ability to communicate about pipeline, conversion, and revenue impact.

Responsibilities

Deliver measurable pipeline targets and take accountability for lead-to-revenue conversion across regulated industries.
Help build the Americas field marketing strategy using ROI analysis, pipeline attribution, and predictive analytics.
Transform field marketing from event-focused activity to full-funnel demand generation with integrated campaigns across pipeline stages.
Implement testing frameworks and optimization processes to improve conversion rates from awareness through closed-won.
Use pipeline attribution and reporting to connect field marketing investments to revenue outcomes.
Design repeatable, scalable programs and processes that generate predictable pipeline growth.
Improve marketing and sales handoffs through SLA-driven lead management and pipeline acceleration programs.
Hire, build, and mentor a high-performing team of pipeline-focused field marketers.