Field Marketing Manager – Americas

Wingstop • Dallas, TX

5d

About The Position

The Field Marketing Manager – Americas reports to the Director, Regional Marketing – Americas and provides strategic leadership, planning, creative development, and execution of marketing activities across the Americas markets. The role oversees and supports marketing and advertising for assigned franchisees (“Brand Partners”), serving as their primary marketing resource and advising them and their agencies on building sales, brand awareness, and market share.

This is a high-ownership position that translates regional strategy into locally relevant marketing impact. The manager works closely with Brand Partners and cross-functional teams in a fast-paced international environment, with a strong focus on local markets, trade zones, restaurant performance, and brand standards. The role requires at least 50% travel.

Requirements

• 4–6 years of marketing experience, preferably in QSR, retail, hospitality, or consumer brands.
• Experience supporting multi-unit, franchise, and/or international businesses.
• Fluent written and spoken English and Spanish.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong project management skills and ability to manage multiple priorities simultaneously.
• Proactive, entrepreneurial mindset and willingness to take ownership.
• Ability to adapt quickly in a fast-paced, high-growth environment.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance metrics and consumer insights.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Ability to influence stakeholders across cultures and functions.
• Ability to travel at least 50%.

Nice To Haves

• Portuguese or French language skills.

Responsibilities

• Partner with the Director, Regional Marketing – Americas to deliver regional strategy and annual calendars that grow sales, transactions, brand awareness, and restaurant growth.
• Immerse in local markets, support Brand Partners, and ensure campaigns, promotions, and brand standards are executed effectively in and around restaurants.
• Coordinate integrated 360-degree campaigns across digital, social, media, PR, and in-store channels with agency, creative, and media partners.
• Support planning and execution of Limited Time Offers, menu innovation launches, and seasonal campaigns.
• Build relationships with franchise partners, provide marketing guidance, review local plans, and share best practices.
• Monitor campaign performance and marketing effectiveness using sales, guest insights, media performance, and ROI analysis.
• Gather consumer, competitive, and industry insights; use Power BI and commercial data for weekly sales reporting and performance diagnosis.
• Monitor local market and country insights, including competitor activity, pricing, food and restaurant trends, retail and digital trends, Gen Z trends, and macroeconomic factors.
• Partner with Operations, Supply Chain, Development, Finance, and Brand teams to execute marketing initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launch activities.
• Support regional digital marketing initiatives, including CRM, loyalty, delivery platforms, social media, and digital ordering.
• Manage budgets for assigned marketing projects and use resources efficiently.
• Contribute to regional brand projects, creative development, pricing analysis, and marketing research.
• Share best practices from the domestic business and assess their applicability in the Americas.
• Identify opportunities to improve processes, marketing effectiveness, and franchise support.

Benefits

• Unlimited paid time off for exempt employees.
• One paid volunteer day of the employee’s choice.
• Competitive bonus structure for eligible roles.
• Team member stock purchase plan.
• Health savings or flexible spending account options.
• 401(k) matching contributions: dollar for dollar on the first 3% and 50 cents on the dollar for the next 2%, for contributions up to 5% of eligible compensation.
• Comprehensive medical, dental, and vision benefits.
• Basic life and AD&D insurance provided.
• Pet insurance.
• Education assistance.
• Wellness reimbursement program.
• Paid maternity and paternity leave.
• Lunch provided every Tuesday and Thursday in the office.
• Discount on Wingstop gift cards.
• Onsite game room.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level