Field Marketing Manager, Americas

Aptiv•Boston, MA

3d•Hybrid

About The Position

The Field Marketing Manager, Americas owns the regional marketing plan and orchestrates a focused portfolio of Sales-prioritized account, industry, customer-expansion, and event-led programs. The role translates global Demand Generation and Industry Marketing plays into coordinated local action, applying country, language, privacy, procurement, buyer-context, and account-action insights. It is accountable for prioritization, multi-country activation, and marketing contribution to pipeline, rather than equal coverage across every country, vertical, account, or partner motion or independently executing every specialist activity. The manager builds regional plans and quarterly priorities with Sales leadership, recommends investments, coordinates activation, and addresses pipeline gaps. They prioritize named accounts and segments, co-own regional ABM orchestration with Demand Generation, locally activate selected global programs, and coordinate targeted interventions for priority accounts and opportunities. They maintain the regional marketing calendar, manage data and lead-management support, coordinate material partner participation, support a limited set of Sales-prioritized early-stage opportunities, and provide regional insight to central teams and leadership.

Requirements

6–9+ years of experience in B2B field, regional, ABM, demand, strategic event, or revenue marketing.
Direct partnership experience with enterprise Sales and technical account teams.
Experience coordinating multi-channel account programs.
Experience across cloud/infrastructure and embedded/industrial/edge technical markets.
Strong CRM, marketing-automation, and account-data literacy, with the ability to turn data into practical account action plans.
Experience orchestrating workshops, executive programs, customer proof, partner activity, events, and post-program follow-through.
Strong project management, stakeholder influence, prioritization, and commercial judgment.

Responsibilities

Build and maintain the Americas regional marketing plan, quarterly priorities, investment recommendations, activation calendar, and pipeline-gap plan with Sales leadership.
Prioritize a manageable portfolio of named strategic accounts and priority segments, using bespoke activation for agreed Tier 1 accounts and scalable one-to-many programs for other priority accounts.
Co-own regional ABM orchestration with Demand Generation by providing account and market context, validating priority accounts and signals, recommending next-best actions, and leading regular Sales/Marketing inspection of agreed account plans.
Activate approved global industry, customer-expansion, and demand programs locally, selecting a limited number of high-impact plays each quarter.
Coordinate interventions for agreed priority accounts and opportunities, such as targeted nurture, SDR/BDE/AE outreach, workshops, pre-sales sessions, executive engagement, customer proof, event activation, or recycle paths.
Own the regional marketing calendar and surface overlaps, coverage and account gaps, budget and capacity trade-offs, and support needed from central teams, agencies, and shared services.
Provide contact, account, and engagement data—including campaign source, activity history, account context, and recommended next actions—to support consistent lead management and sales engagement.
Coordinate partner participation when material to an approved account plan or campaign, working through Partner Marketing and channel teams.
Support a limited number of Sales-prioritized early-stage opportunities when there is a named account, buyer or deal hypothesis, agreed Sales owner, and defined marketing intervention to test urgency, access, or business case.
Provide regional insights on buyers, competitors, program performance, conversion, and route-to-market conditions to central teams and leadership.