Field Marketing Manager, Americas

Hilbert•San Francisco, CA

3d•Hybrid

About The Position

Hilbert is hiring its first Field Marketing Manager for the Americas to own the strategy, execution, and measurement of the region’s in-person and live-audience programmes. The role works with regional sales leaders to build and manage the Americas event calendar, deciding which conferences and industry events to attend, which programmes to host, which accounts to invite, and what each programme should produce. The manager owns conference participation from sponsorship decisions through side events, speaker slots, meeting schedules, and on-site execution. They also design and produce Hilbert-hosted programmes, including executive dinners, advisor and investor firesides, live-audience podcast recordings, customer roundtables, and webinars. Responsibilities include audience and guest-list design, promotion, production, and follow-up that converts attendance into sales meetings. The role partners with sellers on pre-event targeting and timely follow-up, manages vendors, venues, budgets, and co-hosting partners, and tracks programme outcomes in the CRM. It reports on results monthly and adjusts the calendar based on performance. The manager will create a repeatable playbook with Hilbert’s EMEA counterpart. This is a hands-on startup role with no initial agency or team. The position is based in San Francisco, New York, or Mexico City on a hybrid basis, with travel around 30 percent across the United States and Latin America.

Requirements

At least four years of field marketing or event marketing experience at a B2B technology company with an enterprise sales motion.
End-to-end ownership of programmes, from guest list through follow-up.
Experience building an event strategy and explaining event choices, trade-offs, and results.
Experience running executive dinners and other small, senior-level events and demonstrating the meetings and deals they generated.
Experience managing conference presence, including speakers, side events, and meeting schedules.
Experience designing and producing an owned event or audience format from scratch that ran more than once.
Ability to partner with sellers, plan events with them, ensure follow-up, and handle account lists.
Strong operational skills managing vendors, venues, budgets, registration, name badges, and follow-up lists.
Ability to write clear invitations, speaker briefs, and reports for sales leaders.
Fluency in English and Spanish.
Comfort working at startup pace, building a programme without an initial agency, and working around a founder’s calendar.
Ability to travel around 30 percent across the United States and Latin America.

Nice To Haves

Portuguese language skills.
Experience with HubSpot.
A network among CMOs and growth leaders in retail, grocery, quick-service restaurants, or banking.
Experience at a company selling to the same buyers as Hilbert.
Experience building a field programme from scratch.

Responsibilities

Develop the Americas event calendar with regional sales leaders, recommending external events to attend and programmes to host, with supporting rationale.
Run executive dinners in hub cities, including target-account and late-stage-deal guest lists and follow-up plans agreed with sellers before invitations are sent.
Own conference presence from sponsorship decisions through side events, speaker slots, meeting schedules, and on-site execution.
Design and produce office programmes, including advisor and investor firesides, live-audience podcast recordings, customer roundtables, and webinars.
Manage pre-event targeting and post-event follow-up with sellers so attendance leads to meetings within the week.
Manage vendors, venues, budgets, and co-hosting partners.
Promote programmes through company channels such as LinkedIn and the newsletter, following the company’s public-content review process.
Track invited, attended, met, and advanced stages for every programme in the CRM; report monthly and adjust the calendar based on results.
Write a repeatable field marketing playbook in collaboration with the EMEA counterpart.
Coordinate with regional sales leaders, the product marketing lead, and the founders.