Field Marketing Manager - Americas

AMDT•Alpharetta, GA

About The Position

As Field Marketing Manager for the Americas region, you will lead the planning and execution of demand and lead generation programs, trade shows, AMDT-hosted events, and customer events across North America. You will work closely with regional Sales and Global Marketing teams to build campaigns that generate leads, strengthen brand awareness, shorten the sales cycle, and accelerate revenue growth. This is a high-impact, high-visibility role for a results-driven marketer with a hands-on approach and experience managing multiple marketing projects across diverse regions. The role includes travel of up to 30%.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • At least 4 years of experience in B2B marketing, including field marketing, event management, or demand generation roles.
  • Proven ability to run multi-channel marketing programs.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Experience working in a cross-functional, matrixed global organization.
  • Familiarity with Salesforce, HubSpot, or similar tools.
  • Ability to travel up to 30%.
  • Comfort analyzing campaign ROI and presenting to business stakeholders.

Nice To Haves

  • Experience in industrial automation, manufacturing, or enterprise software.
  • Spanish or German proficiency.

Responsibilities

  • Design and execute regional marketing campaigns to generate leads, qualified pipeline, and accelerate opportunities.
  • Execute customer events, trade shows, roadshows, company-hosted events, webinars, and digital campaigns.
  • Collaborate with Sales to reach target audiences and develop Account-Based Marketing tactics.
  • Plan and execute regional Account-Based Marketing campaigns in collaboration with the Global Marketing team.
  • Manage marketing vendors, agencies, and budgets for the AMER region.
  • Analyze and report on program performance, using insights to optimize campaigns.
  • Work with Global Marketing to localize messaging, content, and tactics for North America.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
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