Field Marketing Manager – Americas

Wingstop • Dallas, TX

6d

About The Position

The Field Marketing Manager – Americas reports directly to the Director, Regional Marketing – Americas and provides strategic leadership, planning, creative development, and execution of marketing activities across the Americas markets. The role oversees and supports marketing and advertising for assigned franchisees (“Brand Partners”), serving as their primary marketing resource and providing counsel to Brand Partners and affiliated agencies to build sales, brand awareness, and market share.

This high-ownership role translates regional strategy into locally relevant market impact. The manager works in an international environment with cross-functional teams and franchise partners, bringing campaigns and brand standards to life in and around restaurants, while supporting traffic, brand growth, and restaurant performance.

Requirements

• 4–6 years of marketing experience, preferably in QSR, retail, hospitality, or consumer brands.
• Experience supporting multi-unit, franchise, and/or international businesses.
• Fluency in written and spoken English and Spanish.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong project management skills and ability to manage multiple priorities simultaneously.
• Proactive, entrepreneurial mindset and willingness to take ownership.
• Ability to adapt quickly in a fast-paced, high-growth environment.
• Strong analytical and problem-solving skills.
• Experience interpreting marketing performance metrics and consumer insights.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Ability to influence stakeholders across cultures and functions.
• Position requires at least 50% travel.

Nice To Haves

• Portuguese or French language skills.

Responsibilities

• Partner with the Director, Regional Marketing – Americas to deliver regional strategy and annual calendars that grow sales, transactions, brand awareness, and restaurant growth.
• Immerse in local markets, support Brand Partners, and ensure campaigns, promotions, and brand standards are executed in and around restaurants; provide marketing counsel informed by local markets and trade zones.
• Coordinate development and execution of integrated 360-degree campaigns across digital, social, media, PR, and in-store channels, working with agency, creative, and media partners.
• Support planning and execution of Limited Time Offers, menu innovation launches, and seasonal campaigns.
• Build relationships with franchise partners, provide marketing guidance, review local plans, and share best practices.
• Monitor campaign performance and marketing effectiveness using sales, guest insights, media performance, and ROI.
• Gather consumer, competitive, and industry insights and use Power BI and commercial data to support weekly sales reporting and diagnose performance.
• Monitor local country insights, including competitor marketing, pricing, food and restaurant trends, retail and digital trends, Gen Z trends, and macroeconomic factors.
• Partner with Operations, Supply Chain, Development, Finance, and Brand teams to execute marketing initiatives.
• Assist with new restaurant openings by coordinating local marketing plans and launch activities.
• Support regional digital marketing initiatives, including CRM, loyalty, delivery platforms, social media, and digital ordering.
• Manage marketing budgets for assigned projects and ensure efficient use of resources.
• Contribute to regional brand projects, creative development, pricing analysis, and marketing research as needed.
• Share best practices from the domestic business and assess their application in the Americas.
• Identify opportunities to improve processes, marketing effectiveness, and franchise support.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401(k) with company matching: dollar-for-dollar on the first 3% and 50 cents per dollar on the next 2% of team member contributions, up to 5% of eligible compensation
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in the office
• Discount on Wingstop gift cards
• Onsite game room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level