Field Marketing Specialist - Americas

AMDT • Alpharetta, GA

2d

About The Position

The Field Marketing Specialist for the United States executes AMDT’s regional marketing activities, including trade shows, AMDT-hosted events, customer events, webinars, and lead-generation campaigns. Working with a manager, regional Sales, and the Global Marketing team, the role focuses on using the regional budget effectively and converting marketing activities into qualified leads and pipeline. It is a hands-on role suited to an organized, detail-oriented marketer who enjoys execution, logistics, and measurable results.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• At least 2 years of experience in B2B marketing, ideally in field marketing, event management, or demand generation.
• Hands-on experience organizing trade shows or events, including vendor and logistics coordination.
• Strong organizational and project management skills, with the ability to handle several activities at the same time.
• Working knowledge of Salesforce, HubSpot, or similar CRM/marketing automation tools.
• Clear written and verbal communication skills in English.
• Ability to travel up to 30% within the US, including occasional overnight and weekend travel for events.

Nice To Haves

• Experience in industrial automation, manufacturing, or B2B software.
• Experience in trade show and event execution.
• Spanish or German language skills.
• Experience measuring campaign results such as cost per lead and pipeline contribution.

Responsibilities

• Execute regional marketing campaigns that generate leads and qualified pipeline in line with the regional plan agreed with the manager.
• Coordinate trade shows, customer events, roadshows, AMDT-hosted events, and webinars end to end, including logistics, booth and materials, registrations, promotion, and lead follow-up.
• Support Sales with targeted outreach and Account Based Marketing tactics for priority accounts, with guidance from the Global Marketing team.
• Track spending against the regional marketing budget, handle purchase orders and invoices, and coordinate vendors to keep activities on time and within budget.
• Ensure event and campaign leads are captured, cleaned, and promptly handed over to Sales in Salesforce, HubSpot, or similar systems.
• Report on program results, including leads, pipeline, and cost per lead, and suggest improvements.
• Adapt global messaging and content for US audiences with the Global Marketing team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level