Sr Director, Marketing, Americas
About The Position
Otis is seeking a Senior Director, Regional Marketing to lead regional execution of global marketing strategy and ensure alignment with commercial priorities. This leadership role is responsible for building high-performing regional teams and developing a data-driven, digitally enabled marketing organization that drives demand, supports sales, strengthens customer engagement, and delivers measurable pipeline and revenue impact. The role shapes regional go-to-market plans, leads integrated demand generation and Account-Based Marketing (ABM), and partners closely with sales leadership on account priorities, pipeline targets, and conversion strategies. It also uses customer and market insights to refine targeting and messaging, oversees campaign performance and ROI, maintains brand consistency, and optimizes marketing technology, processes, and data quality. The position leads regional marketing teams and works closely with Sales, Product, and Global Marketing. Its stated 24–36 month mandate includes establishing a best-in-class regional marketing model, scaling ABM, strengthening sales alignment, embedding performance management into marketing, and optimizing marketing technology and ROI. Success is measured through MQLs and SQLs, pipeline generated and influenced, campaign ROI and conversion, ABM account engagement, and sales alignment and stakeholder satisfaction.
Requirements
- 12–15+ years of experience in B2B marketing, demand generation, or commercial roles.
- Experience in global, matrixed organizations with strong regional execution.
- Proven track record of delivering pipeline growth and revenue impact.
- Experience with Account-Based Marketing, digital marketing, and CRM or marketing technology platforms.
- Strong commercial acumen and understanding of B2B sales dynamics.
- Data-driven mindset and ability to translate insights into action.
- Expertise in demand generation, pipeline management, and campaign execution.
- Strong stakeholder management skills and ability to influence across functions.
- Leadership capability to build and scale high-performing teams.
Responsibilities
- Shape and execute regional go-to-market strategy aligned with commercial priorities, target industries, and key accounts.
- Translate global marketing strategy into locally relevant execution plans and align marketing with sales and product priorities.
- Drive integrated, multichannel demand-generation campaigns targeting high-value B2B customers.
- Deliver measurable pipeline creation and revenue contribution, and scale Account-Based Marketing programs for strategic accounts.
- Partner with regional sales leadership on account priorities, pipeline targets, and conversion strategies.
- Integrate marketing activities with sales execution and provide sales teams with targeted insights, campaigns, and enablement.
- Deliver data-driven insights on customer segments, buying behavior, and competitive dynamics; use them to refine targeting, messaging, and value propositions.
- Oversee regional campaign execution and performance, tracking marketing KPIs and optimizing campaigns using data and performance insights.
- Ensure consistent brand, value proposition, and messaging across touchpoints; align content and communications with customer lifecycle and commercial priorities.
- Coordinate across teams to deliver a seamless customer experience.
- Optimize the marketing technology ecosystem, including CRM, automation, and lead management; improve processes, data quality, operational efficiency, and performance visibility.
- Lead and develop a high-performing regional marketing organization, build digital marketing, analytics, and commercial partnering capabilities, and foster a performance-driven, collaborative, customer-focused culture.
Benefits
- Otis Employee Scholar Program, through which the company sponsors colleagues to pursue degrees or certification programs.
- Opportunities, training, and resources to build leadership and capabilities in Sales, Field, Engineering, and Major Projects.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
