Director, Americas Marketing

DeepL•Austin, TX

22h•$221,000 - $260,000•Hybrid

About The Position

DeepL is seeking a high-energy, creative marketing leader to own marketing strategy and execution for the Americas. This is a hands-on individual contributor role focused on building and delivering a regional go-to-market strategy that connects global marketing initiatives with local market needs. The role drives measurable impact across the funnel and partners closely with Sales to support regional pipeline and revenue goals. The Director represents Marketing on the regional leadership team and works across Global Marketing, Product Marketing, Sales, SDR, Web, Marketing Operations, and Lifecycle teams. The role owns regional results, budget, and creative vision, and reports directly to the VP of Demand Generation.

Requirements

12–15 years of marketing experience.
Proven track record in B2B SaaS demand generation and regional leadership.
Expertise in building full-funnel marketing plans supporting both high-velocity self-serve and complex enterprise sales motions.
Strong analytical skills and command of demand generation practices, including lead scoring, funnel metrics, and ROI analysis.
Ability to partner with Sales and translate regional sales goals into actionable marketing strategies.
Experience aligning with global functions such as Performance, Digital, and Field Marketing to drive regional success.
Deep familiarity with B2B buying cycles, including product-led growth, self-service revenue, and assisted enterprise sales.
Ability to define KPIs, interpret data, and use insights to influence strategy and investment decisions at leadership level, including use of AI-driven insights and predictive models.
Strong cross-functional collaboration skills and ability to align stakeholders around shared priorities, including adoption of AI-powered approaches across Marketing, Sales, and Product.
Excellent project management skills and ability to maintain momentum across multiple campaigns and workstreams.
Proactive, practical approach, with willingness to handle detailed execution and evaluate and implement AI tools and methodologies.

Responsibilities

Build and own a data-driven Americas marketing plan aligned with regional Sales priorities and global marketing initiatives.
Partner with Global Performance & Campaigns and Digital Lifecycle teams to optimize channel spend and lifecycle marketing for the Americas funnel and adapt global campaigns for the region.
Drive regional account-based marketing initiatives, from identifying high-value accounts to delivering tailored messaging.
Provide strategic oversight for regional events, field marketing, and partner marketing activities.
Represent Marketing on the regional leadership team, building cross-functional relationships and co-owning regional strategy with Sales and other leaders.
Own end-to-end regional funnel analysis, tracking performance from top-of-funnel traffic and conversions through pipeline health and closed-won revenue.
Identify and address funnel friction, lead-flow issues, and conversion gaps in partnership with central teams, including Web, Marketing Operations, and Lifecycle.
Partner with the Regional SDR team on plays and pipeline-generation days to help meet regional pipeline targets.
Work as an individual contributor with Global Marketing, Product Marketing, regional Sales, and SDR teams to deliver marketing outcomes.
Represent regional needs to global functions while executing global initiatives with local relevance.
Own regional marketing results, budget, and creative vision; allocate and optimize spending in alignment with pipeline and revenue goals.
Communicate marketing strategies, programs, and expectations to regional go-to-market teams.