Americas Regional Marketing
About The Position
Aircall is seeking a Senior Manager, Regional Marketing to lead the regional marketing strategy and execution for its most important and competitive geography. Based in New York, this commercially minded marketer will own the regional plan, budget, and results, with responsibility for building pipeline, increasing brand awareness, and driving adoption of Aircall’s AI products. The role will help reposition Aircall from a trusted telco brand to a recognized AI voice platform through local events, executive experiences, partner programs, community presence, and other activations. The Senior Manager will work closely with Sales leadership, Sales Development, Account Management, Partnerships, Performance Marketing, the General Manager, and global marketing counterparts. The role will align regional programs with revenue outcomes, measure sourced and influenced pipeline and brand momentum, and adapt global campaigns using local insights. The position reports directly to the General Manager of the Americas and is based in the New York office, with an expectation of working there at least three days per week. Regional and event travel is expected at roughly 20–30%, to be confirmed.
Requirements
- 10+ years of experience in B2B marketing, including significant experience in field, regional, or account-based marketing at a SaaS company.
- Track record of owning a regional plan and meaningful budget, including allocation, vendor spending, and ROI, and tying programs to sourced and influenced pipeline.
- Data-driven approach to goal setting and ROI, combined with creativity in developing memorable local programs.
- Deep understanding of customers and ability to use customer insights to shape the opportunity.
- Ability to develop strategy and execute hands-on, from planning through live programs.
- Strong partnership with Sales, including comfort working with regional sales leaders and accountability for revenue outcomes.
- Experience running local activations such as events, executive dinners, roadshows, and partner programs that build awareness and pipeline.
- Excellent executive communication skills and ability to present results as a clear narrative for senior leaders.
- Comfort with ambiguity and an evolving organization.
- Excitement and conviction about AI products.
- Openness to learning from global counterparts and sharing regional learnings.
- Proficiency with Salesforce and a marketing automation platform such as HubSpot or Marketo.
- Willingness to travel within the region and to key events, roughly 20–30%, to be confirmed.
- Willingness to work from the New York office at least three days per week.
Nice To Haves
- Experience marketing a technical or communications product; AI, voice, CCaaS, or telco experience is a plus.
- Experience in a high-growth, VC- or PE-backed environment.
Responsibilities
- Build and own the regional marketing strategy and plan, with targets for pipeline, brand awareness, and AI product adoption.
- Design the regional event program, local brand presence, and demand-generating activations as the marketing mix shifts away from inbound paid search.
- Develop local activations—including events, executive experiences, partner programs, and community presence—to build recognition of Aircall as an AI voice product.
- Position Voice Agents and Messaging Agents for regional buyers with relevant messaging, proof points, and customer stories.
- Align regional Sales leadership, Sales Development, Account Management, and Partnerships around programs tied to pipeline and revenue; educate and strategize with the General Manager and other regional marketing leaders.
- Partner with Performance Marketing to track changes in MQLs and adjust the regional plan based on performance data.
- Coordinate coverage with the US regional marketing counterpart, sharing effective approaches and avoiding overlap.
- Work with Sales on account-based marketing for priority accounts and the existing customer base, including executive experiences that support new business and AI expansion.
- Manage the regional marketing budget end to end, allocating investment for pipeline impact and reporting on spend and results.
- Select and manage agencies, vendors, and venues, ensuring delivery within budget and to quality standards.
- Support Sales and Sales Development with follow-up, enablement, and meeting-generation programs that convert event attendance into pipeline.
- Set goals and measure ROI, sourced and influenced pipeline, program performance, and brand momentum; present results to Marketing and executive leadership.
- Collaborate with Product Marketing, Demand Generation, and Brand to adapt global campaigns for the region and share regional insights with global teams.
Benefits
- Competitive salary package and benefits.
- Work-life balance is important at Aircall.
- Fast-learning environment with an entrepreneurial culture and strong team spirit.
- Multicultural environment with 45+ nationalities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
