Regional Marketing Manager - Channel & Alliances, Americas

Scality•Washington DC, VA

About The Position

Scality is hiring a Regional Marketing Manager to support its field and alliances business across the Americas. Reporting to the VP Sales Americas, this hands-on role works closely with sales, channel, alliances, corporate marketing, and Scality partners to create qualified pipeline through partner and marketing programs. The position covers strategic alliances, distributors, and VARs across the US, including Federal. The manager will shape the regional field marketing strategy, own a budget, and take campaigns and events from planning through execution and measurement. The role includes developing joint marketing plans with partners, creating and localizing demand-generation and account-based marketing campaigns, organizing partner and customer events, and developing customer references. The manager tracks campaign and event performance, maintains accurate lead documentation and assignment, monitors sales follow-up SLAs, and reports monthly on results and pipeline to the VP Sales Americas. Travel to partner events, trade shows, and team meetings is required as needed. The role is based in the Washington, DC area and requires working from Scality's Ashburn, Virginia office one to two days per week.

Requirements

At least 8 years of experience in field, channel, or partner marketing.
Experience building and running campaigns with VARs, distributors, and/or technology alliance partners, including co-marketing and market development funds (MDF).
Hands-on experience planning and running events, including local partner events, customer roundtables, and trade show presence.
Experience owning and managing a marketing budget, with disciplined expense tracking and reporting.
Ability to turn a sales or partner objective into a campaign, including defining the target audience, message, assets, format, and follow-up.
Comfort working with sales teams; responsive, organized, and focused on pipeline.
Strong project management skills, including the ability to manage multiple campaigns and events in parallel and deliver on time.
Strong written and verbal communication skills.
Ability to work across sales, channel, alliances, corporate marketing, and product marketing through influence.
Familiarity with Salesforce for campaigns, lead tracking, and pipeline tracking; HubSpot marketing automation; and project management tools such as Asana.
Based in the Washington, DC area and able to work from the Ashburn, Virginia office one to two days per week.
Willingness to travel to partner events, trade shows, and team meetings.

Nice To Haves

B2B enterprise technology experience, preferably in infrastructure, storage, data protection, or cloud.
Experience with a partner relationship management (PRM) platform such as Impartner.
Knowledge of AI tools and ability to create workflows.

Responsibilities

Define the Americas marketing plan with sales, channel, alliances, and corporate marketing, including joint plans with strategic alliances, distributors, and key VARs.
Plan co-funded campaigns, partner events, and incentives, and review plans quarterly with channel and alliances teams.
Work directly with VARs to create and execute joint campaigns, including messaging, asset needs, and format.
Support partner recruitment and onboarding with Channel Managers.
Plan, coordinate, and follow up on local US events and activities with channel and alliances sales teams.
Develop campaigns, events, and activities for the Americas sales, alliances, and channel teams, and localize and execute global campaigns for the region.
Coordinate campaign audiences, messages, assets, and follow-up with sales.
Work with Growth Marketing and Account Executives on account-based plays for named Americas accounts, including target lists, executive mapping, campaigns, and conversion measurement.
Develop referenceable customers with sales and customer success through case studies, speaking opportunities, nominations to Scality customer programs, and regional customer events.
Manage the field marketing budget, track and report expenses, and provide visibility to sales leadership and marketing.
Track campaign and event results and use performance data to guide future investment.
Ensure every lead is documented and assigned correctly and that sales follow-up SLAs are met.
Report monthly to the VP Sales Americas on attendance, leads, deal registrations, qualified pipeline created, conversion, and cost per qualified opportunity.
Travel to partner events, trade shows, and team meetings as required.