Marketing Manager, Americas

SailGP•New York, NY

23h

About The Position

SailGP is seeking a full-time Marketing Manager to support brand growth and awareness in the Americas region. Based in New York City, the role supports development and execution of event marketing strategies across North and South America, with a focus on the U.S., Canada and Brazil. Marketing activity includes campaign activations, ticketing, broadcast tune-in, digital, social and partnerships. Reporting to the Head of Marketing, Americas, the Marketing Manager manages day-to-day campaign delivery and works with local event teams, agencies and cross-functional partners to deliver consistent, high-impact marketing. The role combines creative and performance marketing with project management and data-driven campaign execution in a fast-paced sports or entertainment environment. It also supports regional events on-site or remotely and requires travel to regional markets as needed.

Requirements

At least 5 years of marketing experience, ideally in sports or entertainment.
Proven experience executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth.
Deep understanding of U.S. market dynamics, digital marketing, media trends and audience behavior.
Exceptional project management and organizational skills, including the ability to manage multiple workstreams and deadlines.
Experience working with creative and media agencies and managing integrated, multi-channel marketing plans.
Creative leadership ability and capacity to inspire standout campaigns.
Collaborative approach and comfort working across global and cross-functional teams.
Proactive, solutions-oriented mindset, entrepreneurial spirit, strong work ethic, high attention to detail and passion for exceeding expectations.
Ability to travel to regional markets as required.

Nice To Haves

Marketing experience in sports or entertainment industries.

Responsibilities

Develop understanding of SailGP audiences and use customer insights, market trends and campaign performance to inform marketing activity.
Work with the Head of Marketing to develop fan-first, culturally relevant campaigns and experiences connecting SailGP with sport, lifestyle and entertainment communities.
Drive awareness and fan acquisition through integrated campaigns that increase broadcast viewership and SailGP+ subscriptions.
Collaborate on annual plans in priority markets and own project management and execution against those plans.
Optimize the fan journey across marketing touchpoints to improve engagement and conversion.
Manage delivery of event marketing campaigns across the Americas to support ticket sales, brand awareness, audience growth and engagement.
Develop and manage marketing toolkits and creative assets for local teams, stakeholders, media and partners.
Provide creative leadership with design and video teams, briefing and delivering insight-led creative assets tailored to regional audiences.
Work with the Social & Paid Media team on social, email and content marketing campaigns to maximize ticketing and fan acquisition outcomes.
Develop researched activation ideas for partners and stakeholders that support growth and fan experiences.
Lead outreach and execution of cultural, grassroots and creator partnerships to reach new audiences.
Maintain post-event engagement through strategic activations and targeted campaigns.
Support marketing operations on-site or remotely at events across the Americas.
Manage assigned elements of ticket launches and sales campaigns, including plans, campaigns and creative assets to drive awareness and conversion.
Collaborate with cross-functional teams to develop ticket-promotion content for social media, paid digital, email, websites and print materials.
Analyze ticketing campaign performance with social, content and paid media teams to optimize results.
Provide the Ticketing team with insights, learnings and recommendations for future events.
Compile weekly media reporting and own timely post-event wrap reports with insights to support campaign optimization.
Track regional marketing budgets and ensure activity aligns with approved spend.
Analyze customer data, identify target audiences and create segmented campaigns.
Track KPIs, analyze trends and insights, and report regularly on campaigns and channels.
Support coordination between Americas Marketing and Procurement, Finance and Legal.
Manage administrative processes, including raising purchase orders, tracking invoices and supporting contract execution.