Field Marketing Manager - Americas
About The Position
The Field Marketing Manager is a business partner to the Americas Field Sales organization and serves as a customer and territory expert for go-to-market initiatives and field marketing support across Enterprise AI, Networking, and Industry market segments. The role drives business outcomes in partnership with Sales and is accountable for pipeline and revenue impact. The manager gathers and shares competitive insights, market opportunities and threats, key accounts and deals, and contact landscape with Sales, Customer Success, product teams, and Partners. They own marketing strategy and execution for their coverage area, developing plans for target accounts using customer and market insights and Sales priorities. They collaborate with Cisco Marketing and Product Marketing, participate in account and territory planning, support marketing attribution processes, and work with the Virtual Demand Center to create demand. The role works closely with Sales on top territory deals, deploying marketing tactics at critical funnel stages to accelerate pipeline. It also drives customer acquisition for events and executive programs and provides Sales Enablement through insights, references, content, and events. The manager is responsible for Marketing Sourced Pipeline growth goals across Enterprise, Commercial, and Service Provider segments, supports the pipeline and revenue goals of the Americas Architecture organization, and operates within defined budget and compliance processes.
Requirements
- At least 5 years of experience in B2B marketing, including event management, field marketing, or customer marketing.
- Experience using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
- Bachelor’s degree or equivalent experience in Marketing, Business Administration, or a related field.
- Experience with MS Office Suite.
Nice To Haves
- Strong project management and budget management experience in a B2B environment.
- Working knowledge of Salesforce.
- Demonstrated business insight and data and analytical skills.
- Account-based marketing experience, especially in 1:1 marketing.
- Critical thinking and problem-solving skills, including the ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results, and advocate for change.
Responsibilities
- Collect and communicate competitive landscape and insights, opportunities and threats, top accounts and deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
- Own marketing strategy and execution for the assigned coverage area, including developing target-account plans based on customer and market insights and Sales priorities.
- Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target-account focus list, participate in account and territory planning, ensure marketing-attribution process adherence, and work with the Virtual Demand Center to drive demand creation.
- Understand top territory deals and deploy marketing tactics with Sales at critical funnel stages to accelerate pipeline.
- Drive audience acquisition for marketing events and ensure appropriate customer engagement in CIO and executive programs.
- Provide Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
- Achieve Marketing Sourced Pipeline growth goals across direct and partner channels and across Enterprise, Commercial, and Service Provider customer segments.
- Support pipeline and revenue goals of the Americas Architecture organization.
- Manage marketing activities within defined budget and compliance processes.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Paid holidays
- Floating holiday for non-exempt employees
- Paid birthday day off
- Paid year-end holiday shutdown
- Personal wellness days
- Paid vacation time for non-exempt employees
- Flexible vacation time off program for eligible exempt employees
- Sick time off
- Additional paid time away may be requested for critical or emergency family issues
- Optional paid volunteer days
- Annual bonuses for eligible non-sales employees
- Potential grants of Cisco restricted stock units
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
