Regional Marketing Manager - Channel & Alliances, Americas

Scality•Washington, DC

17h•Hybrid

About The Position

Scality is seeking a Regional Marketing Manager to support field and alliances business in the Americas. Reporting to the VP Sales Americas, this role works closely with sales, channel, alliances, and partners to develop campaigns and events that generate qualified pipeline. The role covers strategic alliances, distributors, and VARs across the US, including the Federal market. This is a hands-on role with ownership of the field marketing strategy and budget, taking programs from planning through execution. The manager develops regional and partner marketing plans, executes demand-generation and account-based marketing programs, supports partner recruitment and onboarding, and measures campaign and event performance. The position is based in the Washington, DC area, with work from the Ashburn, VA office one to two days per week and travel as required.

Requirements

At least 8 years of experience in field, channel, or partner marketing.
Experience in B2B enterprise technology is preferred, particularly infrastructure, storage, data protection, or cloud.
Experience building and running campaigns with VARs, distributors, or technology alliance partners, including co-marketing and market development funds (MDF).
Hands-on experience planning and running events, from local partner events and customer roundtables to trade show participation.
Experience owning and managing a marketing budget, including expense tracking and reporting.
Ability to translate sales or partner objectives into campaigns covering target audience, messaging, assets, format, and follow-up.
Ability to work effectively with sales teams and focus on pipeline.
Strong project management skills and ability to manage multiple campaigns and events in parallel and deliver on time.
Strong written and verbal communication skills.
Ability to influence and work across sales, channel, alliances, corporate marketing, and product marketing.
Familiarity with Salesforce, marketing automation such as HubSpot, and project management tools such as Asana.
Based in the Washington, DC area and able to work from the Ashburn, VA office one to two days per week.
Willingness to travel to partner events, trade shows, and team meetings.

Nice To Haves

Experience with a partner relationship management platform such as Impartner.
Knowledge of AI tools and ability to create workflows.

Responsibilities

Define the Americas marketing plan with sales, channel, alliances, and corporate marketing, including quarterly-reviewed joint marketing plans with strategic alliances, distributors, and key VARs.
Create and execute joint campaigns with VARs, including messaging, asset requirements, and format.
Support partner recruitment and onboarding with Channel Managers.
Plan and execute local US events and activities with channel and alliances sales teams, including logistics and follow-up.
Develop campaigns, events, and activities for the Americas sales, alliances, and channel teams; localize and execute global campaigns for the Americas in coordination with sales.
Work with Growth Marketing and Account Executives on account-based programs for named Americas accounts, including target lists, executive mapping, campaigns, and conversion measurement.
Develop referenceable customers with sales and customer success through case studies, speaking opportunities, customer program nominations, and regional customer events.
Manage the field marketing budget, track expenses, and provide visibility to sales leadership and marketing.
Track campaign and event results and use performance to guide future investment.
Ensure leads are documented and assigned correctly and that sales follow-up service-level agreements are met.
Report monthly to the VP Sales Americas on attendance, leads, deal registrations, qualified pipeline, conversion, and cost per qualified opportunity.
Travel to partner events, trade shows, and team meetings as required.