Marketing Manager, Americas

SailGP•New York, NY

3d•Onsite

About The Position

SailGP is seeking a full-time Marketing Manager to support brand growth and awareness in the Americas. Based in New York City, the role supports the development and execution of event marketing strategies across North and South America, with a focus on the U.S., Canada, and Brazil. Marketing activity includes campaign activations, ticketing, broadcast tune-in, digital, social, and partnership initiatives. Reporting to the Head of Marketing, Americas, the Marketing Manager leads day-to-day delivery of marketing campaigns and collaborates with local event teams, agencies, and cross-functional partners. The role calls for creative and performance marketing skills, strong project management and attention to detail, and experience delivering data-driven campaigns in a fast-paced sports or entertainment environment. Regional travel is required as needed.

Requirements

At least 5 years of marketing experience, ideally in sports or entertainment.
Proven track record executing multi-channel campaigns that drive ticket sales, fan acquisition, and brand growth.
Deep understanding of U.S. market dynamics, digital marketing, media trends, and audience behavior.
Exceptional project management and organizational skills, with the ability to manage multiple workstreams and deadlines.
Experience working with creative and media agencies and managing integrated, multi-channel marketing plans.
Creative leadership and the ability to inspire standout campaigns.
Collaborative approach and comfort working across global and cross-functional teams, with a proactive, solutions-oriented mindset.
Entrepreneurial spirit, strong work ethic, high attention to detail, and passion for exceeding expectations.
Ability to travel to regional markets as required.

Responsibilities

Develop an understanding of SailGP audiences and use customer insights, market trends, and campaign performance to inform marketing activity.
Work with the Head of Marketing to develop fan-first, culturally relevant campaigns and experiences that connect SailGP with sport, lifestyle, and entertainment communities.
Drive awareness and fan acquisition through integrated campaigns supporting broadcast viewership and SailGP+ subscriptions.
Collaborate on annual plans in priority markets and manage project execution against those plans.
Optimize the fan journey across marketing touchpoints to improve engagement and conversion.
Manage delivery of event marketing campaigns across the Americas to support ticket sales, brand awareness, audience growth, and engagement.
Develop and manage marketing toolkits and creative assets for local teams, stakeholders, media, and partners.
Provide creative leadership with design and video teams to deliver insight-led creative assets tailored to regional audiences.
Create briefs with clear objectives and creative inspiration.
Work with the Social & paid media team on social, email, and content marketing campaigns to maximize ticketing and fan acquisition outcomes.
Develop researched activation ideas for partners and stakeholders that support growth and deliver fan experiences.
Lead outreach and execution of cultural, grassroots, and creator partnerships to expand awareness to new audiences.
Maintain post-event interest through strategic activations and targeted campaigns that deepen fan engagement and advocacy.
Support marketing operations on-site or remotely at SailGP events across the Americas.
Manage assigned elements of ticket launches and sales campaigns, including plans, campaigns, and creative assets to drive awareness and conversion.
Collaborate with cross-functional teams to develop ticket promotion content for social media, paid digital, email, websites, and print materials.
Analyze ticketing campaign performance with social, content, and paid media teams to optimize results.
Provide the Ticketing team with regular insights, learnings, and recommendations for future events.
Compile weekly media reporting and prepare timely post-event wrap reports with insights for ongoing campaign optimization.
Track regional marketing budgets and ensure activity aligns with approved spend.
Analyze customer data, identify target audiences, and create segmented campaigns.
Track KPIs, identify trends and insights, and provide regular reporting across campaigns and channels.
Coordinate between Americas Marketing and Procurement, Finance, and Legal.
Manage administrative processes, including raising purchase orders, tracking invoices, and supporting contract execution.