Field Marketing Manager - Americas

Cisco•Rtp, NC

About The Position

Cisco’s Americas Field & Partner Marketing team drives growth across the customer lifecycle by activating demand-generation and customer-experience initiatives in partnership with Sales. The team uses customer knowledge to execute marketing programs that contribute to pipeline and revenue outcomes. The Field Marketing Manager partners with the Americas Field Sales organization and serves as a customer and territory expert for go-to-market initiatives and field marketing across Enterprise AI, Networking, and Industry market segments. The role owns marketing strategy and execution for a coverage area, using customer and market insights and Sales priorities to develop and implement plans within target accounts. The manager collaborates with Cisco Marketing, Product Marketing, Sales, Customer Success, and Partners to support account and territory planning, demand creation, marketing attribution, and pipeline acceleration. The role is accountable for Marketing Sourced Pipeline growth across direct and partner channels and multiple customer segments, including Enterprise, Commercial, and Service Provider. It also supports the pipeline and revenue goals of the Americas Architecture organization and performs marketing activities within defined budget and compliance processes.

Requirements

At least 5 years of B2B marketing experience, including event management, field marketing, or customer marketing.
Experience using data analytics to develop, implement, and refine field marketing strategies that generate leads and support Sales goals.
Bachelor’s degree or equivalent experience in Marketing, Business Administration, or a related field.
Experience with Microsoft Office Suite.

Nice To Haves

Strong project management and budget management experience in a B2B environment.
Working knowledge of Salesforce.
Demonstrated business insight and data and analytical skills.
Account-based marketing experience, especially 1:1 marketing.
Critical-thinking and problem-solving ability, including understanding organizational strategy and processes, identifying complex business challenges, designing and implementing plans to drive business results, and advocating for change.

Responsibilities

Collect and communicate competitive landscape and customer insights, major opportunities and threats, top accounts and deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
Own marketing strategy and execution for the coverage area, including plans for target accounts based on customer and market insights and Sales priorities.
Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account and territory planning, ensure marketing attribution process adherence, and work with the Virtual Demand Center to drive demand creation.
Maintain detailed knowledge of the territory’s top deals and deploy marketing tactics with Sales at critical funnel stages to accelerate pipeline.
Drive audience acquisition for marketing events and ensure appropriate customer engagement in CIO and executive programs.
Provide Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
Achieve Marketing Sourced Pipeline growth goals across direct and partner channels and across Enterprise, Commercial, and Service Provider segments.
Support the pipeline and revenue goals of the Americas Architecture organization.
Conduct marketing activities within defined budget and compliance processes.

Benefits

Medical, dental, and vision insurance, subject to plan eligibility.
401(k) plan with Cisco matching contribution.
Paid parental leave.
Short- and long-term disability coverage.
Basic life insurance.
Paid holidays and a floating holiday for non-exempt employees.
Paid birthday day off, year-end holiday shutdown, and personal wellness days.
Paid vacation or flexible vacation time off, depending on employee classification.
Sick time off, with limited carry-forward of unused sick time.
Additional paid time away may be requested for critical or emergency family issues.
Optional paid volunteer days.
Annual bonuses for eligible non-sales employees, subject to Cisco policies.
Sales incentive compensation for employees on sales plans, subject to the applicable Cisco plan.
Employees may be eligible for Cisco restricted stock unit grants.