Principal, Field Marketing - Healthcare Americas

Zscaler•Kilgore, TX

1d•$175,000 - $250,000•Remote

About The Position

Zscaler is seeking a Principal, Field Marketing to own go-to-market strategy and pipeline generation for the Healthcare vertical in the Americas. This remote U.S. role reports to the VP of Field Marketing and partners strategically with sales leadership. The position focuses on accelerating pipeline velocity, penetrating strategic accounts, and expanding Zscaler’s Zero Trust footprint across healthcare provider organizations through integrated campaigns and high-touch customer experiences. The role leads the Americas Healthcare Marketing Plan, including vertical strategy, regional activations, execution calendars, and scorecards aligned to revenue targets. It designs and optimizes multi-touch campaigns and account-based marketing strategies, develops CXO programs, and leads marketing activations at major healthcare events. The Principal also tracks performance, conducts pipeline reviews and quarterly business reviews, and shares data-driven insights with sales and marketing leadership.

Requirements

Demonstrated curiosity and active exploration of AI tools, with a history of integrating new technologies to enhance daily workflows and augment problem-solving.
8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity.
Significant experience marketing directly to healthcare provider organizations, including health systems, IDNs, and hospitals.
Demonstrated track record of building trusted partnerships with enterprise sales leaders.
Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase or 6sense, and Definitive Healthcare.
Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.

Nice To Haves

Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency.
Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH.
Proven track record of leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market.
Outstanding written, verbal, and presentation skills, including executive presence when presenting vertical strategy and pipeline performance in executive QBRs and to senior leadership.

Responsibilities

Own the Americas Healthcare Marketing Plan, defining vertical field marketing strategy, landing the Zscaler narrative through regional activations, and managing an execution calendar and scorecard aligned to revenue targets.
Design, deploy, and optimize multi-touch integrated campaigns and account-based marketing strategies to engage hospital buying committees and drive deal progression.
Curate high-touch CXO programs and lead field marketing activations at major healthcare industry events, including HIMSS, CHIME, and ViVE.
Own and track the vertical marketing scorecard, lead regular pipeline reviews and quarterly business reviews with sales and marketing leadership, and share data-driven insights.