Refinish Americas Business Strategy & Marketing Director

PPG Industries

1d • Hybrid

About The Position

The Refinish Americas Business Strategy & Marketing Director combines strategic planning, product management, marketing operations, and business development to support regional and global objectives. Working with local and global leadership teams, the role leads growth initiatives, business transformation, and commercial programs, aligning business strategy with customer needs and market opportunities. Key areas of emphasis include digital transformation, customer engagement, business simplification, and data-driven decision-making.

The position is based at PPG’s General Office in Pittsburgh, Pennsylvania. The stated schedule is Monday through Thursday in the office, with Friday as a flex day. The role leads the regional strategy and marketing agenda, product management and portfolio strategy, customer engagement and digital initiatives, and an organization spanning Technical & Training, Product Management, Digital Color & Services, Business Solutions, and Data Management. It also advises senior leadership on strategy, growth, and marketing priorities.

Requirements

• At least 10 years of experience in strategy, marketing, business development, commercial leadership, or related roles in industrial, manufacturing, coatings, or B2B environments.
• Proven ability to develop and execute business strategies that deliver sustainable volume growth, increased profitability, and enhanced market position.
• Strong analytical and strategic thinking skills, including experience evaluating market opportunities, business performance, and investment priorities.
• Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across functions and regions.
• Strong practical understanding of commercial planning, market analysis, customer segmentation, route-to-market strategies, and marketing effectiveness.
• Experience with gross margin management, pricing strategy, portfolio rationalization, and product catalog governance in a B2B or industrial environment.
• Applicants must be U.S. citizens, Green Card holders, or political asylees or refugees.

Responsibilities

• Develop and execute the Automotive Refinish strategic plan, aligning it with regional and global business objectives and translating it into growth priorities and investment roadmaps.
• Lead the annual strategy process, including market assessments, strategic reviews, growth planning, and recommendations and materials for regional and executive leadership.
• Identify, evaluate, and prioritize growth opportunities across customers, products, segments, channels, and geographic markets, with a focus on Collision, Allied Products, Commercial Transport, and Light Industrial Coatings.
• Develop strategies to strengthen market leadership, protect core segments, and grow share in targeted markets; lead scenario planning and risk assessments covering disruptions, competition, regulatory changes, and emerging technologies.
• Deliver business goals and strategic priorities in alignment with Global Marketing, Regional Leadership, and commercial teams, ensuring effective resource deployment and coordination of regional growth initiatives.
• Lead regional strategic projects and programs, including prioritization, governance, execution, and measurement of business outcomes.
• Lead growth initiatives involving investments, partnerships, distribution expansion, and key customer growth proposals.
• Lead regional target identification and acquisition pipeline management; collaborate with the Director, Strategic Initiatives on valuation, business cases, due diligence support, and approved initiatives.
• Provide strategic and operational support for business transformation programs, including evaluating and redesigning go-to-market strategies, commercial models, and operating approaches.
• Oversee regional product management, including segment strategy, portfolio optimization, pricing, product lifecycle management, and commercialization of new products and technologies.
• Drive gross margin expansion through pricing, mix optimization, MSO product catalog management, portfolio rationalization, and manufacturing effectiveness by product line.
• Lead portfolio strategy and MSO product catalog governance to improve standardization and technology adoption, reduce complexity, and strengthen strategic customer partnerships.
• Promote business simplification and productivity through portfolio optimization, process improvement, data-driven decision-making, and resource prioritization.
• Drive the innovation and new product development roadmap with Commercial, Technology, and Operations teams, aligning it with customer needs, market opportunities, and strategic priorities.
• Track and optimize new product sales as an indicator of portfolio health and innovation pipeline effectiveness.
• Lead development and execution of regional marketing and brand strategy, including market positioning, value propositions, and customer engagement across channels.
• Define customer segmentation and value-pool strategies to guide differentiated investments across MSOs, distributors, collision centers, and emerging opportunities.
• Oversee operational marketing, including annual planning, campaign execution, resource allocation, performance measurement, and continuous improvement.
• Drive adoption of digital tools and customer engagement, using global, regional, and local resources and market dynamics to accelerate volume growth.
• Support sales leadership, strategic distributors, and key accounts, including MSOs, with value propositions, commercial programs, and growth strategies that promote loyalty and profitable growth.
• Lead market intelligence, customer insight, and competitive analysis to identify trends, opportunities, and risks and support data-driven decisions.
• Represent Americas priorities in global strategic planning and influence innovation, portfolio, and investment decisions; represent local distributors’ and end users’ needs in strategy and marketing planning.
• Lead the organization responsible for Technical & Training, Product Management, Digital Color & Services, Business Solutions, and Data Management to enhance customer experience, accelerate digital transformation, and improve organizational effectiveness.
• Prioritize strategic investments and optimize marketing, commercial, and innovation resources to maximize long-term value creation.
• Foster innovation, accountability, collaboration, and continuous improvement, while developing organizational capabilities for long-term business success.
• Ensure strategic projects are executed through cross-functional leadership, stakeholder alignment, and performance management.
• Build capabilities in digital commercialization, advanced analytics, strategic account management, and innovation adoption.
• Serve as a trusted advisor to senior leadership on business strategy, growth, and marketing priorities.
• Drive productivity by optimizing global resources and local requirements and ensuring strong return on investment.

Benefits

• PPG describes employee benefits programs as designed to support employee health and well-being; specific benefits are subject to applicable plan terms and will be discussed by a recruiter.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed