Director of Regional Marketing, Americas

Aircall.io, Inc.•San Francisco, CA

1d•$200,000 - $240,000•Onsite

About The Position

Aircall is seeking a Director of Regional Marketing, Americas, to design and execute field marketing across the US, Canada, and LATAM. The role owns the regional plan, budget, and results, with accountability for pipeline, brand awareness, and adoption of AI products. It covers Channel Partnerships, prospects, and existing customers across multiple industry verticals in the mid-market and small business sectors. The Director will lead the events strategy, customer story program, account-based marketing programs, and local brand activations that help position Aircall as an AI voice platform. The role is part of the revenue team, manages two direct reports, and partners closely with Sales, Sales Development, Account Management, Partnerships, Performance Marketing, Creative, Content, and global marketing counterparts. It reports directly to the General Manager of the Americas and is based in the New York or San Francisco office at least three days a week. Travel across the US, Canada, and LATAM, including to key events, is approximately 20–30%.

Requirements

10+ years of experience in B2B marketing, including significant experience in field, regional, or account-based marketing at a SaaS company.
Track record of owning a regional plan and managing a meaningful budget, including budget allocation, vendor spend, and ROI, while tying programs to sourced and influenced pipeline.
Experience managing and developing a team and leading through cross-functional partners in performance marketing, creative, and content.
Experience marketing across multiple regions; LATAM experience is preferred.
Experience marketing to channel partners, prospects, and existing customers, ideally in mid-market and small business across multiple verticals.
Experience building customer story programs that support pipeline and brand.
Experience developing strategy and executing it hands-on, including events, executive dinners, roadshows, and partner programs.
Data-driven approach to goal setting and ROI, combined with creativity in developing memorable local programs.
Strong partnership with Sales and comfort working with regional sales leaders and holding programs accountable for revenue outcomes.
Experience marketing a technical or communications product.
Excellent executive communication skills and ability to present results clearly to senior leaders.
Comfort operating in ambiguous and evolving organizations.
Excitement and conviction about AI products.
Openness to learning from global counterparts and sharing regional learnings.
Proficiency with Salesforce and a marketing automation platform such as HubSpot or Marketo.
Willingness to travel across the US, Canada, and LATAM and to key events, approximately 20–30%.

Nice To Haves

Spanish or Portuguese language skills.
Experience marketing across LATAM.
Experience marketing AI, voice, CCaaS, or telecommunications products.
Experience in high-growth, VC/PE-backed environments.

Responsibilities

Build and lead regional field marketing strategy across the US, Canada, and LATAM, with targets for pipeline, brand awareness, and AI product adoption.
Design programs for channel partners, prospects, and existing customers across multiple industry verticals in the mid-market and small business sectors, tied to pipeline, retention, or expansion.
Create and lead an events program spanning flagship and regional events, executive experiences, and partner-led activations.
Build a customer story program that turns customer results into proof points for Sales, Partnerships, and events in each market.
Advance Aircall’s brand locally, positioning it as an AI voice product through local activations, partner programs, and community presence.
Develop regional messaging and proof points for Voice Agents and Messaging Agents that resonate with local buyers.
Work with Sales on account-based programs for priority accounts and existing customers, including executive experiences that support new business and AI expansion.
Align with regional Sales leadership, Sales Development, Account Management, and Partnerships to connect programs to pipeline and revenue; provide follow-up, enablement, and meeting-generation support.
Partner with Performance Marketing to track MQL evolution as the marketing mix shifts away from paid search, and with Creative and Content teams to develop market-appropriate assets.
Manage and develop two direct reports, setting priorities and goals and coaching them on strategy and execution.
Manage the field marketing budget across three markets, allocating investment for pipeline returns and reporting on spend and results.
Select and manage agencies, vendors, and venues for events and activations, ensuring budget and quality expectations are met.
Set goals, measure ROI, and track sourced and influenced pipeline, program performance, and brand momentum; present results to the GM, Marketing leaders, Sales, and executive leadership.
Work with Product Marketing, Demand Generation, and Brand to adapt global campaigns for regional markets and share regional insights with global teams.