Regional Marketing Director Americas
About The Position
Thales is seeking a Regional Marketing Director to translate global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and customer engagement across the Americas airline market. The role serves as a strategic bridge between regional customers and global Marketing and Product teams, ensuring regional insights inform product positioning, segmentation, pricing strategy, and go-to-market execution for Thales In-Flight Entertainment (IFE) solutions. The position is based in Orlando, Florida, on a hybrid basis. It requires significant flexibility in working hours and frequent travel, approximately 30% of the time, regionally and to the Irvine, California, head office. Applicants must be legally authorized to work in the United States; visa sponsorship is not available. A post-offer background check is required.
Requirements
- 10 years of experience in B2B marketing.
- Strong digital acumen and a good understanding of cloud technologies and SaaS models.
- Ability to effectively interact with C-level stakeholders in a matrixed, global organization.
- Commercial astuteness and ability to translate market insights into actionable strategies.
- Experience in the aviation industry, such as with an airline, OEM, or consulting.
Responsibilities
- Lead regional insights and CMI contributions to global marketing and product strategy.
- Monitor regional airline trends and competitive dynamics.
- Capture regional airline needs through direct engagement and market analysis.
- Use regional digital analytics and usage data to understand passenger behavior and engagement trends.
- Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams.
- Contribute regional input to global segmentation, pricing, and product roadmap discussions.
- Identify local partnership opportunities with Product Management.
- Lead regional marketing activities in support of customer success pursuits.
- Build and activate engagement plans with Customer Success for priority target accounts and opportunities.
- Partner with Customer Success to build TVO analyses.
- Act as the regional IFE product expert and primary liaison for Product Marketing.
- Adapt global marketing materials and demos for regional pursuits.
- Use regional market insights and data to shape the regional narrative.
- Conduct product presentations and pitches at regional industry events.
- Build senior-level relationships, including with C-level stakeholders, at regional customers, partners, and potential technology providers.
Benefits
- Elective health, dental, and vision insurance.
- Flexible Spending Account and Health Savings Account options.
- Voluntary Life and AD&D, Whole Group Life with LTC, Critical Illness, Hospital Indemnity, and Accident Insurance.
- Legal Plan, Identity Theft protection, and Pet Insurance.
- Retirement Savings Plan available after 30 days, with a company contribution and match and no vesting period.
- Company-paid holidays and Paid Time Off.
- Company-provided Life Insurance, AD&D, and Disability coverage.
- Employee Assistance Plan and Well-being Program.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
