Regional Marketing Director

Summit Therapeutics•Princeton, NJ

4d•Remote

About The Position

The Regional Marketing Director will support the successful commercialization of Summit Therapeutics' oncology portfolio by developing and executing regional marketing strategies and customer engagement initiatives aligned with the Company's overall brand and commercial strategy. The role partners with the field organization, Marketing, Sales, Medical Affairs, Market Access, and other cross-functional stakeholders to translate national brand strategies into impactful regional execution. It develops differentiated engagement strategies for key customers and thought leaders, uses customer insights to enable personalized interactions, and supports congress, advisory board, and promotional speaker initiatives.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.
At least 10 years of progressive experience in pharmaceutical, biotechnology, or healthcare marketing, with demonstrated experience supporting commercial products and/or launches.
Demonstrated experience developing and executing regional marketing strategies and customer engagement plans within the U.S. pharmaceutical or biopharmaceutical industry.
Oncology experience.
Demonstrated understanding of the U.S. healthcare environment and experience engaging National and Regional Thought Leaders and other key healthcare stakeholders.
Experience supporting commercial advisory boards, speaker programs, congress strategy and execution, and other customer engagement initiatives.

Nice To Haves

Advanced degree.
Lung cancer experience.

Responsibilities

Develop and execute regional marketing strategies and educational initiatives aligned with national brand strategy, commercial objectives, and the evolving needs of the oncology marketplace.
Develop and execute customer engagement plans for National and Regional Thought Leaders, including identification, segmentation, engagement planning, and coordination of cross-functional interactions.
Partner with Sales and other customer-facing teams to translate national marketing strategies into effective regional execution plans and identify opportunities to enhance customer engagement.
Develop and enable a 360-degree view of regional and national thought leaders, integrating customer insights, engagement history, affinity data, affiliations, and other relevant information to help field teams personalize interactions.
Partner cross-functionally to identify customer insights and regional market dynamics and translate them into actionable recommendations for the broader commercial organization.
Support the identification, recruitment, contracting, and execution of regional and national commercial advisory boards in partnership with relevant stakeholders.
Develop and execute national and regional congress strategies and plans, particularly for Tier 1 and Tier 2 congresses, to maximize customer engagement, educational opportunities, and commercial impact.
Partner with Sales and cross-functional stakeholders on pre-, during-, and post-congress engagement strategies and effective follow-up with priority customers and thought leaders.
Support recruitment, education, contracting, and execution of the Promotional Speakers Program, working with internal stakeholders to ensure effective and compliant execution.
Develop and maintain relationships with stakeholders across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Legal, Compliance, and other functions to coordinate regional execution.
Create and participate in regular regional insight-sharing forums with the field organization to capture customer feedback, competitive intelligence, market dynamics, and emerging opportunities, and translate insights into actionable recommendations.
Serve as a conduit between the field organization and the broader Commercial organization so regional customer insights inform national marketing strategy and execution.
Ensure regional marketing activities and customer engagements comply with Company policies, applicable laws and regulations, and established requirements.
Perform other duties as assigned.