Regional Marketing Director

RAM Partners•Atlanta, KS

About The Position

The Regional Marketing Director is accountable for RAM’s marketing initiatives and provides leadership to on-site teams while representing the company’s mission. The role manages and coordinates activities and resources to accomplish property, owner, and company objectives through the development and presentation of marketing initiatives. This includes creating, overseeing, and administering company- and property-level marketing initiatives and marketing systems. The position contributes to marketing department goals, objectives, and budgets; oversees communication with promotional partners and the rollout of company initiatives and pricing; and completes financial, administrative, and other reports and analyses. The director also provides customer service, builds strategic partnerships, administers marketing systems, and creates and maintains apartment community websites.

Requirements

College degree.
Experience developing and presenting marketing and training materials to large groups.
Employment history demonstrating the application and use of an education or training background in management or leadership, sales, technology, development, and safety and maintenance.
Demonstrated project management experience.
Excellent written and verbal communication skills for effective communication with residents, employees, peers, vendors, and owners.
Computer software experience including MS Word, MS Excel, MS Outlook, YARDI®, and ESite.
Advanced understanding of landlord/tenant laws and their application, familiarity with GAA Lease and Addendums, Fair Housing and ADA regulations and their application, and OSHA and EPA requirements for the property management industry.

Nice To Haves

Four years of prior experience in property management or a related industry is preferred, with a minimum of two years in a supervisory role.
Valid driver’s license.
CPM® or ARM® designation preferred.
Ability to earn future designations as required by industry standards.

Responsibilities

Provide leadership and input into marketing department goals, objectives, and budgets that support organizational marketing strategies.
Conduct business in accordance with company policies and procedures and applicable federal, state, and local laws, including Fair Housing, ADA, Fair Credit Reporting Act, OSHA, EPA, and EEOC requirements.
Implement and enforce policies and procedures in the RAM Policy and Procedures Manuals.
Oversee communication with promotional partners and the rollout of new company initiatives and pricing.
Complete financial, administrative, and other reports and analyses, and perform other duties as assigned by senior management.
Set an example by demonstrating excellent customer service.
Develop and produce marketing and communication materials, respond to questions and requests, and follow up to ensure customer satisfaction.
Treat residents, coworkers, supervisors, and vendors respectfully; respond calmly to questions and sensitively and urgently to concerns or complaints.
Establish and build strategic partnerships and business relationships, and interact effectively with all levels of the company.
Manage user accounts for marketing systems, including Chatmeter, apartmentratings.com, Facebook, RentCafè, Modern Message, and Google My Business.
Answer internal helpdesk requests related to RentCafè and marketing.
Assist in ensuring invoices for marketing systems are paid at properties.
Create website content using brand guides and brand messaging, and use CMS platforms such as WordPress and RentCafè.
Source design elements and lifestyle imagery for community websites.
Use RentCafè WYSIWYG templates to create apartment community websites.
Use Photoshop to optimize website photos for size, dimensions, and visual presentation.
Write SEO-centric page narratives for website pages.
Optimize advertising photos for distribution to Internet Listing Services.
Edit, resize, and optimize community logos to fit brand and website requirements.
Implement Google Tag Manager and other code snippets on websites.
Set up a Google Analytics account for each website.