Regional Executive Director - Marketing

Casino and • Lincoln, RI

6d

About The Position

The Regional Executive Director of Marketing leads marketing strategy and operations for Bally’s Lincoln Casino Resort. The role develops and executes marketing plans that support long-range goals and revenue objectives, using market data, guest demographics, and competitive analysis to identify regional audiences and opportunities. It oversees group sales and tour development, including partnerships with charter bus operators, tour operators, travel coordinators, and group organizers.

The position manages advertising, promotions, public relations, and community engagement, working with agencies and internal teams across traditional and digital channels. It also provides overall supervision of marketing operations and department staff, develops team capabilities, and works across departments to maintain guest service and operational standards. The role requires a Rhode Island Department of Business Regulation Gaming License, which must be obtained and maintained as a condition of employment.

Requirements

• Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field, or an equivalent combination of education and experience.
• At least five years of progressive marketing and advertising experience.
• Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
• Strong understanding of the Rhode Island and New England regional market, including local demographics and the competitive landscape.
• Ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
• Excellent guest service orientation, interpersonal skills, and organizational abilities.
• Proficiency with personal computers, Microsoft Office Suite (Word, Excel, and PowerPoint), and marketing/CRM systems.
• Strong analytical skills and ability to interpret reports, market data, and performance metrics.
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
• Ability to write clear reports, business correspondence, and procedural manuals.
• Ability to present information effectively and respond to questions from managers, clients, customers, and the general public.
• Must obtain and maintain a Rhode Island Department of Business Regulation Gaming License as a condition of employment.
• Ability to work flexible schedules, including evenings, weekends, and holidays, as required by business needs.

Nice To Haves

• Marketing and advertising experience in the casino, hospitality, or entertainment industry.

Responsibilities

• Design, implement, maintain, and expand the overall marketing plan and develop strategies that support long-range goals and revenue objectives.
• Analyze market data, guest demographics, and the competitive landscape to identify local and regional populations with propensity for gaming and entertainment.
• Develop marketing plans for amenities, special projects, events, and new business initiatives.
• Participate in formulating and administering company policies, long-range goals, and objectives.
• Submit recommendations for marketing programs, promotions, and group sales initiatives.
• Develop and manage the group sales program, including charter bus and tour operator partnerships.
• Build and maintain business relationships with tour operators, travel coordinators, and group organizers.
• Develop, monitor, and optimize tour and bus group business to the property.
• Establish and oversee commission and incentive programs for groups and partners.
• Serve as the primary liaison with corporate and group partners regarding group needs, logistics, and on-property activities.
• Ensure group procedures and service standards are followed consistently.
• Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
• Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels.
• Plan, implement, and oversee guest-facing promotions, including drawings, tournaments, special events, and other casino promotions.
• Analyze promotion, campaign, and marketing ROI reports and performance data, and adjust strategies accordingly.
• Oversee coordination of on-property press conferences, media relations, and public relations activities.
• Coordinate donations and community engagement activities in support of the brand and goodwill.
• Manage and supervise marketing operations and department staff.
• Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
• Formulate and deliver training programs that support marketing excellence and operational standards.
• Foster an environment where associates can share ideas, discuss concerns, and resolve conflicts constructively.
• Ensure a high level of guest service and satisfaction throughout the property.
• Remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to support data-driven decision-making.
• Assist with and participate in marketing functions and special projects as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive