Regional Executive Director - Marketing

Bally's Chicago•Tiverton, RI

7d•$120,000 - $140,000

About The Position

The Regional Executive Director leads marketing strategy and operations, including development and execution of marketing plans that support long-range goals and revenue objectives. The role analyzes market data, guest demographics, and competitors; develops plans for amenities, events, special projects, and new business initiatives; and recommends marketing, promotion, and group-sales programs. The position develops and manages group sales, charter-bus, and tour-operator business; maintains relationships with travel coordinators and group organizers; and oversees group logistics, partner incentives, and service standards. It works with advertising agencies and internal teams on traditional and digital campaigns, guest promotions, media and public relations, and community engagement. The director supervises the marketing department and staff, supports associate development and guest service, and uses reporting tools and performance data to inform decisions. The position requires a bachelor's degree in marketing, business administration, hospitality, or a related field, or an equivalent combination of education and experience; at least five years of progressive marketing and advertising experience; and the ability to obtain and maintain a Rhode Island Department of Business Regulation Gaming License. Work is primarily indoors in a climate-controlled casino environment, with occasional outdoor activities and exposure to typical casino noise, smoke, and odors. Flexible schedules, including evenings, weekends, and holidays, may be required. Target salary range: $120,000–$140,000.

Requirements

Bachelor’s degree in marketing, business administration, hospitality, or a related field, or an equivalent combination of education and experience.
At least five years of progressive marketing and advertising experience; casino, hospitality, or entertainment industry experience is preferred.
Knowledge of group sales, convention sales, and tour/travel partner programs.
Strong understanding of the Rhode Island and New England regional market, including demographics and the competitive landscape.
Ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
Excellent guest-service orientation, interpersonal skills, and organizational abilities.
Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
Strong analytical skills and ability to interpret reports, market data, and performance metrics.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write clear reports, business correspondence, and procedural manuals.
Ability to present information effectively and respond to questions from managers, clients, customers, and the general public.
Must obtain and maintain a Rhode Island Department of Business Regulation Gaming License as a condition of employment.
Ability to work flexible schedules, including evenings, weekends, and holidays, as required by business needs.

Nice To Haves

Marketing and advertising experience in the casino, hospitality, or entertainment industry.

Responsibilities

Design, implement, maintain, and expand the overall marketing plan and develop strategies supporting long-range goals and revenue objectives.
Analyze market data, guest demographics, and the competitive landscape to identify local and regional populations with gaming and entertainment propensity.
Develop marketing plans for amenities, special projects, events, and new business initiatives.
Participate in formulating and administering company policies, long-range goals, and objectives.
Recommend marketing programs, promotions, and group-sales initiatives.
Develop and manage group sales, including charter-bus and tour-operator partnerships.
Build and maintain relationships with tour operators, travel coordinators, and group organizers.
Develop, monitor, and optimize tour and bus-group business to the property.
Establish and oversee commission and incentive programs for groups and partners.
Serve as the primary liaison with corporate and group partners on group needs, logistics, and on-property activities.
Ensure group procedures and service standards are followed consistently.
Coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
Work with advertising agencies and internal teams to develop and execute campaigns and promotions across traditional and digital channels.
Plan, implement, and oversee guest-facing promotions, including drawings, tournaments, special events, and other casino promotions.
Analyze promotion and campaign reports and marketing ROI, adjusting strategies as needed.
Oversee coordination of on-property press conferences, media relations, and public relations activities.
Coordinate donations and community engagement activities supporting the brand and goodwill.
Manage and supervise marketing operations and department staff.
Select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels.
Develop and deliver training programs supporting marketing excellence and operational standards.
Foster an environment where associates can share ideas, discuss concerns, and resolve conflicts constructively.
Ensure a high level of guest service and satisfaction throughout the property.
Maintain proficiency in relevant computer systems, reporting tools, and spreadsheet applications for data-driven decision-making.
Assist with and participate in marketing functions and special projects as required.