Regional Marketing Director Americas

Thales•Orlando, FL

1d•Hybrid

About The Position

Thales is seeking a Regional Marketing Director to translate global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and customer engagement across the Americas airline market. The position serves as a strategic bridge between regional customers and global Marketing and Product teams, ensuring regional insights inform product positioning, segmentation, pricing strategy, and go-to-market execution for Thales In-Flight Entertainment (IFE) solutions. The role leads regional market insights and customer marketing activities, contributes regional perspectives to global strategy and product planning, and supports customer success pursuits. It also serves as the regional IFE product expert and liaison for Product Marketing. The position is based in Orlando, Florida, on a hybrid basis, requires significant flexibility in working hours and frequent travel (approximately 30% of the time), including travel to the Irvine, California head office. Applicants must already be legally authorized to work in the United States; visa sponsorship is not available. Employment is contingent on successfully completing a post-offer background check. The reference total target compensation range, including annual base salary and target variable compensation, is $164,500 to $312,054 per year. Thales provides benefits to full-time employees working at least 30 hours per week and eligible dependents. Benefits include elective health, dental, vision, FSA/HSA, voluntary life and AD&D, whole group life with long-term care, critical illness, hospital indemnity, accident insurance, legal plan, identity theft protection, and pet insurance; a retirement savings plan with company contribution and matching after 30 days and no vesting period; company-paid holidays and paid time off; and company-provided life insurance, AD&D, disability coverage, an employee assistance plan, and a well-being program.

Requirements

At least 10 years of experience in B2B marketing.
Strong digital acumen and a good understanding of cloud technologies and SaaS models.
Ability to interact effectively with C-level stakeholders in a matrixed, global organization.
Commercial astuteness and ability to translate market insights into actionable strategies.
Experience in the aviation industry, such as with an airline, OEM, or consulting firm.
Must be legally authorized to work in the United States for any employer at the time of hire; visa sponsorship is unavailable.
Must successfully complete a post-offer background check.
Must accommodate significant flexibility in working hours and frequent travel, approximately 30% of the time, regionally and to the Irvine head office.

Responsibilities

Lead regional insights and customer market intelligence in contribution to global marketing and product strategy.
Monitor regional airline trends and competitive dynamics.
Capture regional airline needs through direct engagement and market analysis.
Use regional digital analytics and usage data to understand passenger behaviors and engagement trends.
Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams.
Contribute regional input to global segmentation, pricing, and product roadmap discussions.
Identify local partnership opportunities with Product Management.
Lead regional marketing activities in support of customer success pursuits.
Build and activate engagement plans with Customer Success for priority target accounts and opportunities.
Partner with Customer Success to build TVO analyses.
Act as the regional IFE product expert and primary liaison for Product Marketing.
Adapt global marketing materials and demonstrations for regional pursuits.
Use regional market insights and data to shape the regional narrative.
Conduct product presentations and pitches at regional industry events.
Build senior-level relationships as needed with regional customers, partners, and potential technology providers.

Benefits

Elective health, dental, and vision coverage.
Flexible spending account and health savings account options.
Voluntary life and AD&D insurance.
Whole group life insurance with long-term care.
Critical illness, hospital indemnity, and accident insurance.
Legal plan, identity theft protection, and pet insurance.
Retirement savings plan available after 30 days, with company contribution and matching and no vesting period.
Company-paid holidays and paid time off.
Company-provided life insurance, AD&D, and disability coverage.
Employee assistance plan.
Well-being program.