Senior Director, Field Marketing - USCAN

Illumina • San Diego, CA

8d • $224,900 - $337,300

About The Position

The Senior Director, Field Marketing, USCAN sets the strategy and operating model for Field Marketing across the region. The role translates global marketing strategies, portfolio priorities, product launches, and core campaigns into regional and sub-regional activation that advances customer engagement, demand generation, pipeline contribution, adoption, and commercial growth. It directs investment and resources toward high-value customer, market, segment, and growth opportunities and establishes accountability for Field Marketing’s commercial impact.

As the senior Field Marketing partner to USCAN Commercial leadership, Sales, Global Marketing, and cross-functional partners, the role aligns field priorities with business and customer needs, brings customer and field perspectives into commercial and portfolio planning, and ensures coordinated execution across a complex, matrixed environment. The Senior Director leads a multi-functional organization, builds the capabilities needed to deliver the strategy, and represents USCAN priorities in global marketing planning and governance.

The role is responsible for regional Field Marketing strategy, operating priorities, integrated customer engagement, market and performance insights, budget and resource allocation, and organizational development. It leads a high-performing Field Marketing organization and is accountable for the function’s contribution to customer engagement, adoption, pipeline, and commercial growth. Domestic travel of up to 25% is required.

Requirements

• Bachelor’s or Master’s degree in genetics, molecular biology, biochemistry, or equivalent.
• Typically 18 years of experience in marketing and/or sales/commercial roles in life sciences, healthcare, or medical technology, or an equivalent combination of education and experience.
• Ability to travel domestically up to 25% of the time for team collaboration, key business meetings, and stakeholder engagement.

Responsibilities

• Set and direct the USCAN Field Marketing strategy and operating plan, translating global commercial and marketing priorities into regional and sub-regional strategies.
• Establish the operating model and priorities for regional and sub-regional Field Marketing activation, aligning resources and investment with high-value opportunities.
• Serve as the senior Field Marketing partner to USCAN Commercial leadership and Sales, shaping commercial strategy and aligning priorities with customer needs, growth opportunities, revenue planning, and field execution.
• Partner with Global Marketing to adapt enterprise strategies, product launches, portfolio priorities, and core campaigns for USCAN, and bring customer, market, and field insights into global planning and governance.
• Establish accountability for Field Marketing’s contribution to demand generation, pipeline creation and acceleration, customer acquisition, conversion, adoption, and commercial impact; use performance insights to optimize programs and investment.
• Direct integrated customer engagement across industry events, regional and sub-regional programs, digital activation, account-based marketing, customer programs, and other field channels.
• Guide the development of value propositions, messaging, sales enablement, and channel strategies supporting regional segment priorities, customer engagement, and commercial growth.
• Lead market characterization and monitor business performance, funnel health, customer dynamics, and competitive signals to inform planning, investment, forecasts, and adjustments.
• Ensure customer and field perspectives inform portfolio planning, product and solution strategy, and marketing priorities and activation.
• Build strategic engagement with influential customers, investigators, sites, and Key Opinion Leaders through the Field Marketing organization.
• Direct Field Marketing budget and resource allocation; work with Finance and business partners to evaluate return on marketing investment, manage operating expenses, and make tradeoffs.
• Lead the evolution of the Field Marketing organization, structure, capabilities, and ways of working to support changing business models and regional growth priorities.
• Set USCAN Field Marketing priorities and decide how resources and investments are deployed across markets, sub-regions, customer segments, campaigns, and field activation.
• Influence USCAN commercial strategy, portfolio and campaign planning, and global marketing priorities through customer and field insights.
• Build and lead a high-performing, multi-functional Field Marketing organization aligned to USCAN commercial priorities and the evolving business model.
• Determine organizational capabilities, structure, workforce priorities, and leadership capacity required to deliver the Field Marketing strategy.
• Lead talent selection, development, performance, succession, and retention, establishing clear expectations and accountability.
• Develop leaders and teams to work effectively across global, regional, sub-regional, and cross-functional boundaries.
• Ensure the organization follows applicable company policies, procedures, budget expectations, and compliance requirements.

Benefits

• Variable cash program (bonus or commission) eligibility for all employees.
• Equity may be included for eligible roles.
• Access to genomics sequencing.
• Family planning benefits.
• Health, dental, and vision benefits.
• Retirement benefits.
• Paid time off.
• Employee Resource Groups offering career development experiences, cultural awareness, and social responsibility opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior