Senior Director, NA Field Marketing

Presidio•,

About The Position

Presidio is seeking a strategic, results-driven Senior Director of NA Field Marketing to lead the development and execution of multi-channel field marketing programs that accelerate demand, deepen customer relationships, and drive measurable pipeline across regions and named accounts. The role owns the full field marketing mix, including ABM, executive engagement, partner co-marketing, regional digital, content activation, customer acceleration, and events. It builds a locally relevant demand engine aligned with sales priorities and corporate demand campaign narratives. This senior role combines strategic leadership with hands-on program direction. The Senior Director leads regional field marketers and partners closely with Sales, Partner Marketing, Marketing Operations, SDRs, and Demand Generation, bridging corporate marketing strategy and field execution. The role emphasizes evolving field marketing beyond event execution into a multi-channel, insight-driven discipline. The position owns regional and named-account field marketing pipeline contribution, consolidated MDF budget management, performance measurement, and executive-level reporting on pipeline, revenue contribution, and ROI. It also oversees vendor relationships and develops the field marketing playbook, metrics, and analytics frameworks. Presidio describes itself as a technology solutions provider with expertise in AI, automation, security, networking, digital transformation, cloud computing, managed services, and data insights. Applications are accepted on a rolling basis.

Requirements

10+ years of B2B field marketing experience in technology companies; the education and experience section also specifies 10+ years of B2B marketing experience focused on field marketing.
At least 5 years leading or managing marketing teams, including geographically distributed teams.
Proven record building and executing multi-channel field marketing programs that drive measurable pipeline, beyond event management.
Strong understanding of ABM, executive engagement, partner co-marketing, and modern field marketing tactics.
Experience partnering closely with enterprise sales organizations and aligning marketing with territory and revenue goals.
Strong leadership and people-management skills, including leading geographically distributed teams.
Executive presence and comfort presenting to C-level audiences and senior sales leadership.
Business acumen with demonstrated budget management and P&L experience.
Excellent project management and organizational skills, with the ability to manage complex, multi-workstream initiatives.
Data-driven mindset and expertise in marketing metrics, attribution, and performance measurement.
Bachelor’s degree in Marketing, Business, or a related field.

Nice To Haves

Experience in IT services, managed services, or technology channel environments.
Familiarity with ABM platforms such as 6sense and Demandbase, marketing automation platforms such as Pardot and Marketo, and CRM such as Salesforce.
Experience with event management platforms such as Cvent, Bizzabo, Splash, or similar.
Experience building or scaling a field marketing function.

Responsibilities

Build and own a unified multi-channel field marketing strategy incorporating ABM, executive engagement, partner co-marketing, regional digital, content activation, pipeline acceleration, and events.
Develop field marketing plans aligned with regional sales priorities, named-account strategies, and corporate campaign narratives.
Establish field marketing as a strategic pipeline driver through insight-driven, multi-touch buyer engagement.
Lead, mentor, coach, and develop regional field marketers across multiple geographies; set best practices and performance standards and foster a collaborative, high-performing team culture.
Attract and retain talent, support professional development, and build capabilities across the field marketing function.
Own field marketing contribution to marketing-sourced and marketing-influenced pipeline targets across regions and named accounts.
Partner with Sales leadership to align territory priorities, account-based plays, and pipeline goals.
Measure and report engagement, pipeline created and influenced, and program ROI.
Manage the consolidated MDF field marketing budget across programs, territories, and events; allocate resources, track spending, and optimize investments based on performance data.
Provide executive-level reporting on marketing contribution to pipeline and revenue and demonstrate ROI against investment.
Coordinate with Demand Generation, Product Marketing, Channel/Partner Marketing, Marketing Operations, Communications, and Customer Success to support integrated programs and consistent messaging.
Develop 1:1, 1:few, and 1:many ABM plays with Sales and Demand Generation.
Design and lead year-round executive programs for C-level customers and prospects, including topic selection, attendee curation, and content development.
Develop joint programs with strategic technology partners, including hyperscalers, ISVs, and OEMs, and leverage MDF for field campaigns.
Guide geo-targeted paid, email, and social programs that supplement corporate campaigns; support localized content, customer stories, and vertical-specific assets.
Integrate customer references, advisory boards, and case study development into field marketing activities.
Support corporate events and regional trade shows, proprietary events, and meetups, emphasizing ROI criteria and pipeline attribution.
Oversee event production companies, creative agencies, registration platforms, and other vendors; negotiate contracts and ensure quality, timeline, and cost standards.
Use account, campaign, and pipeline data to improve field marketing effectiveness; pilot new formats and technologies and evolve programs and the field marketing playbook.
Establish metrics and analytics frameworks for data-driven decision-making.
Own marketing-influenced pipeline and revenue by territory and region, program ROI, team retention and professional development benchmarks, and budget efficiency against plan.