Senior Director, Field Marketing - USCAN

Illumina•San Diego, CA

9d•$224,900 - $337,300

About The Position

The Senior Director, Field Marketing, USCAN sets the strategy and operating model for Field Marketing across the region. The role translates global marketing strategies, portfolio priorities, product launches, and core campaigns into regional and sub-regional activation to advance customer engagement, demand generation, pipeline contribution, adoption, and commercial growth. It directs investment and resources toward the highest-value customer, market, segment, and growth opportunities and establishes accountability for Field Marketing’s commercial impact. As the senior Field Marketing partner to USCAN Commercial leadership, Sales, Global Marketing, and cross-functional partners, this role aligns field priorities with business and customer needs, brings customer and field insights into commercial and portfolio planning, and ensures coordinated execution across a complex, matrixed environment. The Senior Director leads a multi-functional organization, builds the capabilities needed to deliver the strategy, and represents USCAN priorities in global marketing planning and governance. The position builds and leads a high-performing Field Marketing organization, determining its structure, capabilities, workforce priorities, and leadership capacity. It is accountable for the effectiveness of the Field Marketing operating model and the function’s contribution to customer engagement, adoption, pipeline, and commercial growth. The role requires domestic travel up to 25% of the time. The estimated U.S. base salary range is $224,900–$337,300. Employees are eligible for a variable cash program, and eligible roles may receive equity. Illumina also describes benefits including access to genomics sequencing, family planning, health, dental and vision coverage, retirement benefits, and paid time off.

Requirements

Bachelor’s or Master’s degree in genetics, molecular biology, biochemistry, or equivalent is required.
Typically 18 years of experience in marketing and/or sales/commercial roles in life sciences, healthcare, or medical technology, or an equivalent combination of education and experience.
Ability to travel domestically up to 25% of the time to support team collaboration, attend key business meetings, and engage with stakeholders at various locations.

Responsibilities

Set and direct the USCAN Field Marketing strategy and operating plan, translating global commercial and marketing priorities into regional and sub-regional strategies.
Establish the operating model and priorities for Field Marketing activation, aligning resources and investment with high-value customer, segment, market, portfolio, and commercial opportunities.
Serve as the senior Field Marketing partner to USCAN Commercial leadership and Sales, shaping commercial strategy and aligning priorities with customer needs, growth opportunities, revenue planning, and field execution.
Partner with Global Marketing to adapt enterprise strategies, launches, portfolio priorities, and campaigns for USCAN, while sharing customer, market, and field insights in global planning and governance.
Establish accountability for demand generation, pipeline creation and acceleration, customer acquisition, conversion, adoption, and commercial impact; use performance insights to optimize programs and investment.
Direct integrated customer engagement strategy across industry events, regional and sub-regional programs, digital activation, account-based marketing, customer programs, and other field channels.
Guide value propositions, messaging, sales enablement, and channel strategies to support regional segment priorities and commercial growth.
Lead market characterization and monitor business performance, funnel health, customer dynamics, and competitive signals to inform planning, investment, forecasts, and adjustments.
Ensure customer and field perspectives inform portfolio planning, product and solution strategy, and marketing priorities.
Build strategic engagement with influential customers, investigators, sites, and Key Opinion Leaders through the Field Marketing organization.
Direct Field Marketing budget and resource allocation; work with Finance and business partners to evaluate return on marketing investment, manage expenses, and make tradeoffs.
Lead the evolution of the Field Marketing organization, structure, capabilities, and ways of working to support business models, growth priorities, and regional needs.
Build and lead a high-performing, multi-functional Field Marketing organization aligned to USCAN commercial priorities and the evolving business model.
Determine organizational capabilities, structure, workforce priorities, and leadership capacity required to deliver the Field Marketing strategy.
Lead talent selection, development, performance, succession, and retention, with clear expectations and accountability.
Develop leaders and teams to work effectively across global, regional, sub-regional, and cross-functional boundaries.
Ensure the organization follows applicable company policies, procedures, budget expectations, and compliance requirements.