Global Marketing Senior Director, CVRM
About The Position
The Global Marketing Senior Director will lead the strategic development and execution of healthcare professional- and patient-centric strategies and programs focused on Hard to Control Hypertension. The role supports the commercial development of a lifecycle spanning seven indications and seven clinical trials over seven years. The successful candidate will bring a strong understanding of the cardiorenal landscape and patient needs, and will use innovative healthcare marketing approaches to improve customer engagement, health outcomes, and long-term relationships with global stakeholders, market affiliates, and external partners. The product is in Phase III development for resistant or uncontrolled hypertension, with potential expansion across cardiorenal diseases through a fixed-dose combination for chronic kidney disease and heart failure. The position is located in Boston, Massachusetts, and reports to the Global Head of Marketing. AstraZeneca expects employees to work from the office an average of at least three days per week, while allowing individual flexibility.
Requirements
- Bachelor’s degree.
- 10 or more years of pharmaceutical commercial experience.
- Expertise in developing and implementing patient strategy.
- Broad commercial experience, including pre-launch and launch.
- Experience with budget and expense management, business case development, and management and communication of brand performance.
- Evidence of developing compelling business cases.
Nice To Haves
- An advanced degree (MBA, MSc, or PhD).
- Expertise in cardiovascular, renal, and/or metabolic disease areas.
Responsibilities
- Develop and implement global marketing strategies for patients with Hard to Control Hypertension, aligned with corporate objectives.
- Conduct and use market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
- Shape product strategy in alignment with disease-area strategies and insights in hypertension, chronic kidney disease, and heart failure.
- Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create patient programs.
- Partner with Medical Affairs, Sales, Regulatory, Communications, and other internal teams to implement cohesive strategies.
- Drive innovation in patient and healthcare professional engagement through digital platforms, mobile applications, and telehealth solutions.
- Establish key performance indicators and metrics to assess program effectiveness and refine strategies.
- Ensure marketing activities comply with regulatory standards and ethical guidelines.
- Manage allocated budgets for patient programs and pursue cost-effective strategies with maximum impact.
Benefits
- Eligibility for short-term incentive bonuses.
- Equity-based awards for salaried roles.
- Qualified retirement programs.
- Paid time off, including vacation, holidays, and leaves.
- Health coverage.
- Dental coverage.
- Vision coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
