Director, Consumer Marketing Team Lead, US HIV Treatments
About The Position
The Director, Consumer Marketing Team Lead will lead consumer marketing for the U.S. HIV treatments portfolio, spanning inline products, launches, and late-stage development. The role owns brand strategy and execution and leads a Customer Agile Team (CAT), translating brand priorities into actionable plans that address customer needs and business priorities. The position reports to the Executive Director, U.S. Commercial Leader (USCL), HIV Treatments, and is based in the Upper Gwynedd, Pennsylvania office. The successful candidate will lead and mentor brand marketers and a cross-functional CAT with expertise in campaign design, development, and measurement. The role includes setting team priorities and quarterly objectives, using customer and market insights to guide strategy, managing agency relationships and budgets, and working with stakeholders across the enterprise. This position offers an opportunity to develop strategic and commercial leadership capabilities.
Requirements
- Bachelor's degree or equivalent (BA/BS).
- At least 10 years of combined experience in pharmaceutical marketing, customer segment marketing, and/or payer marketing.
- Proven record developing and implementing pharmaceutical marketing strategies and campaigns across clinical development and pre-launch planning, brand launch, and post-launch optimization.
- Experience leading product positioning and branding and using data to make informed decisions.
- Excellent verbal and written communication skills, including the ability to deliver compelling presentations and engage diverse internal and external stakeholders.
- Adaptability and a successful record of collaborating with marketing, sales, medical, and other cross-functional teams to achieve business results.
- Solid business acumen and fiscal management experience.
- Deep understanding of omnichannel marketing across digital and non-digital channels, and experience working with agencies.
Nice To Haves
- MBA or equivalent.
- Experience in HIV.
- Understanding of U.S. commercial and regulatory requirements.
- Field sales and/or sales leadership experience.
- Familiarity with agile tools such as Jira and Mural.
Responsibilities
- Lead brand and HCC strategy development and serve as a subject matter expert on market understanding and HCC customer insights.
- Develop and implement HCC promotional campaigns and marketing solutions to address complex challenges.
- Generate, synthesize, and use insights from multiple data sources to inform strategy, optimize promotional impact, and define and track marketing KPIs.
- Present the consumer strategy and execution plan to internal stakeholders and external audiences.
- Build, lead, and mentor a high-performing Customer Agile Team (CAT) comprising marketing, campaign design, development, and measurement experts.
- Lead the CAT in setting and meeting strategic priorities and quarterly objectives, and guide agile planning to respond to changing business needs and priorities.
- Collaborate with stakeholders across Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance, and the Ecosystem Lead.
- Manage agency relationships and budget.
- Contribute insights and recommendations on go-to-market approaches and cross-brand synergies for the broader portfolio strategy.
- Partner with other Directors on the Leadership Team to promote transparency, coordination, and prioritization.
Benefits
- Medical, dental, vision, and other insurance benefits for employees and families.
- Retirement benefits, including a 401(k).
- Paid holidays, vacation, compassionate days, and sick days.
- Annual bonus and long-term incentive, if applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Director
