Director of eCommerce Marketing

Extra Space Storage•Salt Lake, UT

1d•Onsite

About The Position

The Director of eCommerce Marketing leads the strategy and ongoing optimization of Extra Space Storage’s eCommerce website, improving conversion, digital customer experience, and long-term digital capabilities. The role owns the site experimentation strategy and identifies ways to improve customer interactions. It also applies emerging technologies, including AI, to accelerate insight, personalization, and decision-making, and develops AI-enabled experiences to improve performance and competitive advantage. The Director leads digital experience and conversion optimization, experimentation and learning, AI and marketing innovation, analytics and customer insight, and a high-performing Digital Marketing team. The role works cross-functionally with teams including Paid Search, SEO, Social, UX, Brand, Operations, Data Science, Analytics, CRM, and CX.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Technology, or a related field, or equivalent experience.
At least 8 years of progressive experience in digital marketing, digital optimization, eCommerce, growth, digital product, or a related discipline.
Proven experience leading teams and complex, cross-functional digital initiatives.
Hands-on experience with experimentation platforms, web and behavioral analytics, and digital experience technologies.
Deep expertise in experimentation, web analytics, customer behavior, usability, and conversion optimization, with a track record of building and managing an optimization roadmap.
Strong quantitative and qualitative skills, including the ability to turn complex data into clear business decisions.
Working knowledge of AI capabilities, limitations, and responsible use.
Experience taking ideas from exploration through pilot, measurement, and scale.
Experience partnering with UX, Creative, Engineering, Legal, and Risk.
Sound business judgment, including prioritization by customer value, feasibility, risk, and financial impact.
Ability to communicate technical and emerging-technology concepts clearly to executives and nontechnical audiences.
Strong project and program management skills across multiple complex initiatives.
Entrepreneurial, curious, and willing to challenge the status quo.
Strong coaching and relationship-building skills.
Proficiency with Microsoft Office.

Nice To Haves

Graduate degree.
Experience applying AI-enabled tools to marketing, analytics, experimentation, or customer experience.

Responsibilities

Set the strategy for improving the digital customer journey and be accountable for conversions, rental efficiency, and key digital KPIs.
Prioritize optimization opportunities according to expected customer and business impact.
Partner with Paid Search, SEO, Social, UX, Brand, Operations, and Data Science to implement improvements across the customer journey.
Monitor performance and customer behavior to identify opportunities and risks early.
Own the vision, strategy, and roadmap for the experimentation program, building a testing-first culture with clear hypotheses and success measures.
Work with CRM and CX teams on lifecycle experiments, including abandonment recovery, personalization, and promotions.
Balance incremental conversion improvements with bold, transformational tests.
Own the Digital Optimization innovation roadmap and identify emerging technologies and customer behaviors that can improve performance.
Embed AI responsibly in optimization workflows, including research, analytics, ideation, and decision-making.
Pilot AI-powered personalization and conversational experiences that reduce customer friction.
Partner with Data Science and Analytics to understand performance, customer behavior, and test outcomes.
Work with UX to understand why customers behave as they do, not just what they do.
Translate complex analysis into clear recommendations for leaders and partners.
Lead, develop, and inspire a high-performing Digital Marketing team, setting clear priorities and encouraging curiosity.
Build team skills in AI, experimentation, analytics, and customer research; coach the team in hypothesis-driven problem solving and measurable impact.