Director of eCommerce

Southern Tide • Greenville, SC

4h • Onsite

About The Position

The Director, eCommerce leads Southern Tide’s eCommerce channel across operations, merchandising, and inventory management to drive revenue and achieve financial targets. This leadership role partners with company leadership and cross-functional teams to execute short- and long-term strategies, deliver an optimal omnichannel customer experience, and improve conversion, inventory turn, and profitability. The position is based in Southern Tide’s downtown Greenville, South Carolina office.

The Director develops and executes eCommerce strategy, owns strategic and operating plans, and leads the team toward channel objectives. The role manages performance against sales and operating income targets, uses eCommerce metrics to guide decisions, and works across planning, marketing, design, merchandising, retail, and wholesale to coordinate inventory, product launches, brand storytelling, and site experience. It also oversees website design, development, maintenance, content, merchandising, and SEO.

Responsibilities

• Develop, lead, and execute the eCommerce strategy to drive profitable growth for the total company.
• Own the three-year, annual, and monthly eCommerce strategic plans, and report weekly on performance, initiatives, and results.
• Achieve annual Net Sales and Operating Income targets for the eCommerce channel in alignment with approved budgets; measure performance and adjust strategy as needed.
• Understand and manage key eCommerce metrics and their interdependencies, including traffic quality, conversion, average order value, and returns.
• Set and achieve KPI targets with the Leadership team, aligning team goals and actions to deliver results.
• Lead, develop, and inspire the eCommerce team, translating strategy into clear priorities, goals, and execution plans.
• Plan annual and seasonal eCommerce demand targets aligned with channel strategy.
• Partner with Planning and leadership on the promotional calendar to ensure appropriate inventory allocation, depth, and seasonal flow, and communicate needs and priorities to the distribution center in Lyons.
• Provide feedback on future product deliveries to ensure assortments support eCommerce strategic and financial plans.
• Collaborate cross-functionally on the product launch calendar to ensure timely execution and readiness.
• Align with Marketing, Design, Merchandising, Planning, Retail, and Wholesale teams to develop and execute the brand’s omnichannel growth strategy.
• Contribute to brand strategy, recognizing the website as the central hub of brand storytelling and communication.
• Ensure content on southerntide.com meets brand standards and supports business goals.
• Partner with Marketing, Design, and Merchandising to maintain an accurate and compelling product assortment, descriptions, categories and tags, and imagery.
• Establish a consistent and effective cadence for content refreshes and site re-merchandising.
• Ensure banners, blogs, and SMS content are current and aligned with strategy.
• Optimize the user experience across site functionality, including user flows, landing pages, product pages, navigation, category structure, sort orders, and categorization strategies.
• Maximize SEO performance within existing platforms.
• Manage partnerships with Southern Tide leadership and Brand Marketing to support channel strategy and financial goals, including identifying and managing third-party vendors and external resources.
• Oversee the design, development, and ongoing maintenance of the website across desktop, mobile, and tablet, ensuring alignment with brand positioning and overall strategy.

Benefits

• Competitive benefits packages may include a generous vacation policy, health and wellness coverage, a 401(k) with company match, discounted stock purchasing, education reimbursement options, and product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed