Director of Ecommerce

Jacob Bar Inc.•New York, NY

1d•$150,000 - $200,000•Onsite

About The Position

Jacob is seeking a Director of Ecommerce to own the online customer journey and lead its direct-to-consumer channel across Shopify and Amazon. Working within strategy and budget set by leadership, this person will own day-to-day channel P&L and build the infrastructure, team, and systems needed to scale the channel profitably. The role works directly with the Founder/CEO and collaborates with the Creative team to turn Jacob’s brand direction and campaigns into compelling online experiences and measurable commercial results. This is a full-time, in-office position based in New York City. Cash compensation is $150,000–$200,000, with a company equity opportunity.

Requirements

At least 5 years of direct, relevant experience leading a growth or ecommerce function at another consumer brand.
Deep hands-on experience with Meta ads and platform management.
Strong Shopify experience and a track record of improving website performance and customer experience.
Discernment to balance near-term performance with long-term brand and creative goals.

Responsibilities

Own the DTC channel across Shopify and Amazon, meeting revenue and contribution profit goals.
Lead a website overhaul and manage the site day to day, including digital merchandising, product detail pages, and checkout experience.
Own paid acquisition and creative testing across static design, creator partnerships, and owned content variations.
Develop a regular process for testing new concepts, messages, formats, and offers.
Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions.
Build email and loyalty programs to drive repeat purchases and customer lifetime value.
Build the infrastructure, team, and systems needed to scale the channel profitably.