Director of Ecommerce
About The Position
Hadley Designs is hiring a Director of Ecommerce to own its Shopify business as a general manager. The role owns Shopify’s P&L and growth engine, including paid acquisition, creative testing, offers, funnels, and lifecycle marketing, and builds the team and systems needed to scale the channel without daily founder involvement. Shopify is the dominant D2C channel, and the role works across the customer lifecycle with the Amazon team and TikTok Shop so launches can support all three channels. The target is to scale direct-to-consumer business to $20M+ in profitable revenue, with a Shopify net profit margin of at least 15%. The Director will work closely with the CEO, partner with the Amazon team, and lead the ecommerce team.
Requirements
- 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- Proven track record growing brands beyond $20M in revenue.
- Experience owning a P&L and meeting revenue and profit targets.
- Understanding of the full D2C lifecycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo; experience running or working alongside social commerce.
- Experience building and leading a team.
- Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines.
- Hands-on experience with Shopify, Klaviyo, and Postscript.
- Understanding of bundles, upsells, and LTV, and ability to write and review conversion-focused landing pages.
- Comfort leading a remote team with weekly cadences.
- Daily use of AI to increase productivity; this is described as a must-have capability.
- Experience working inside a CRM and with documented SOPs, and interest in building how the company uses these.
Responsibilities
- Own Shopify revenue and profitability, targeting a net profit margin of at least 15%.
- Manage Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5, and maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production.
- Launch new funnels that meet monthly KPI thresholds, build bundles and ascension paths, and optimize the homepage, collection pages, and product pages.
- Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript, and maintain a 30-day GPLTV-to-CAC ratio above 3.
- Partner with the Amazon team on launches, understand TikTok Shop’s role as a social-commerce channel, and coordinate channel roles across the customer journey.
- Lead ecommerce operators through clear ownership, weekly operating rhythms, and scorecards; bring in freelancers and contractors as output grows.
- Deliver a weekly scorecard and P&L review, and a monthly plan and forecast for the CEO.
- Document a playbook for every working funnel, keep the store and ads compliant, and turn repeat work into AI-assisted workflows.
- Protect and build the brand across ads, pages, and customer touchpoints.
Benefits
- Paid time off and holidays
- Access to learning resources and professional development
- Free Hadley Designs products
- Regular interaction with leadership, including the CEO
- Stability from more than a decade as a family-founded, mission-driven brand
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
