Director of eCommerce

10X Health System•Scottsdale, AZ

8d•$170,000 - $190,000•Hybrid

About The Position

The Director of eCommerce will shape how customers discover and purchase 10X Health products through the Shopify storefront, Amazon and other marketplaces, and subscription programs. This hands-on leadership role influences digital revenue, customer experience, and the growth of the eCommerce function. The Director translates business priorities into an eCommerce roadmap and drives improvements across merchandising, storefront experience, conversion, and retention. The role is accountable for conversion rate, revenue per visitor, average order value, subscription growth, and digital revenue contribution. In partnership with the CMO and with product, technology, and analytics teams, the Director identifies opportunities, tests solutions, brings improvements to market, and develops processes and team capabilities to support business growth. 10X Health System is a health and wellness company offering diagnostic testing, individualized treatment protocols, and ongoing support. Its approach combines medical science, nutrition, fitness, and technology to help people pursue physical and mental performance.

Requirements

At least 7 years of hands-on eCommerce experience, including at least 3 years leading a channel, team, or P&L.
Deep working knowledge of Shopify Plus and digital storefront optimization, with the ability to make and implement improvements directly.
Amazon marketplace experience, including PPC, listings, and performance management.
Experience using GA4, Shopify analytics, and business intelligence tools.
Ability to analyze performance data, make clear recommendations, and carry improvements through execution.
Hands-on experience building and improving commerce experiences that increase conversion, customer engagement, and lifetime value.
Commercial judgment to identify and prioritize opportunities that can improve digital revenue across the customer journey.
Ability to focus time and resources on changes most likely to produce measurable results.
Accountability for day-to-day eCommerce performance and the metrics that influence growth.
Ability to balance testing, speed of execution, and operational discipline.
Ability to sit, stand, and work at a computer for extended periods.

Nice To Haves

Proven success growing direct-to-consumer (DTC) revenue for health, wellness, supplement, or CPG brands.

Responsibilities

Manage Shopify storefront performance, including revenue, conversion rate, revenue per visitor, and average order value.
Improve the digital customer journey from first visit through purchase by identifying issues and implementing solutions.
Plan and run A/B tests across landing pages, product pages, checkout flows, and funnel experiences.
Work with paid media leadership to improve conversion from campaign traffic to revenue.
Plan and execute digital merchandising across bundles, cross-sells, upsells, and product collections.
Improve the online presentation of product bundles, protocols, and subscription offers.
Develop and implement promotional and merchandising tactics to increase revenue per visitor and average order value.
Monitor and improve online subscription conversion, renewal rates, and subscriber lifetime value.
Optimize subscription enrollment flows and retention experiences.
Work with lifecycle marketing to align onsite messaging with retention and engagement campaigns.
Manage Amazon marketplace performance, including agency relationships, advertising, and listing optimization.
Manage the Amazon P&L, including PPC spend, ROAS, and category rankings.
Implement brand defense strategies for branded search and competitive positioning.
Assess opportunities to expand to additional digital marketplaces and bring recommendations forward.
Manage the Shopify Plus technology stack and maintain the eCommerce roadmap in coordination with technology partners.
Oversee integrations, applications, and infrastructure powering the digital storefront, and troubleshoot issues with appropriate partners.
Build dashboards or coordinate their development to connect site performance to revenue outcomes.
Establish and maintain attribution methods connecting marketing channels to revenue performance.
Coordinate marketing, product, and technology teams around shared digital revenue objectives.
Guide team members or external partners across merchandising, marketplace performance, and site optimization while remaining personally involved in execution.
Communicate performance, opportunities, and priorities to executive leadership.