Director, Ecommerce

Rifle Paper Co.•Winter Park, FL

2d•$140,000 - $160,000

About The Position

The Director of Ecommerce will lead the strategy, performance, and ongoing optimization of Rifle Paper Co.’s ecommerce channels, focusing on DTC revenue growth, profitability, conversion, and customer experience. The role oversees ecommerce performance across site merchandising, product content, promotional planning, channel optimization, and analytics, and leads and develops a team of five. The Director works closely with Marketing, Creative, Product, Operations, and Finance to deliver ecommerce initiatives and measurable business results, and supports accurate product data for additional platforms such as Faire. The position may be based in the Winter Park, Florida or New York, New York office, or remotely if the employee resides in Virginia, North Carolina, South Carolina, or Tennessee. The anticipated annual salary range is $140,000 to $160,000, with final compensation based on relevant experience, qualifications, skills, and geographic location.

Requirements

Bachelor’s degree in Business, Marketing, Ecommerce, or a related field, or equivalent practical experience.
5–8+ years of relevant ecommerce experience.
Demonstrated success growing DTC ecommerce sales and managing website performance, merchandising, and conversion optimization.
Hands-on experience managing an Amazon business, including product listings, content optimization, promotions, and performance analytics.
Experience leading, developing, and managing a team, including setting priorities, coaching team members, and driving results.
Strong understanding of ecommerce metrics, including revenue, conversion rate, average order value, customer acquisition cost, and return on advertising spend.
Experience with ecommerce platforms such as Shopify or Shopify Plus and analytics tools such as Google Analytics.
Strong commercial and analytical skills, including interpreting data, identifying opportunities, and translating insights into action.
Excellent project management and organizational skills, with the ability to balance strategic priorities and hands-on execution.
Ability to collaborate and solve problems proactively across teams and manage multiple priorities in a fast-paced environment.
Strong attention to detail and appreciation for thoughtful product presentation, brand consistency, and customer experience.
Genuine enthusiasm for Rifle Paper Co. and appreciation for beautiful, thoughtful design.

Nice To Haves

Ecommerce experience within consumer products, lifestyle, home, gifts, beauty, or retail.

Responsibilities

Develop and execute ecommerce strategies that drive revenue growth and profitability and support broader business objectives.
Oversee channel performance and track metrics such as revenue, conversion rate, average order value, traffic, customer acquisition, and return on advertising spend.
Analyze performance trends and customer behavior to identify growth opportunities, prioritize initiatives, and recommend improvements.
Manage ecommerce promotional calendars, pricing updates, product launches, and seasonal campaigns with cross-functional teams.
Monitor competitors, industry trends, and emerging ecommerce opportunities to inform channel strategy.
Oversee day-to-day management and optimization of the DTC website to provide a seamless, engaging, on-brand shopping experience.
Manage site merchandising, product launches, product detail pages, navigation, search, and promotional content to improve product discovery and conversion.
Partner with Creative and web development resources to implement site updates, improve functionality, and optimize the customer journey.
Identify and execute conversion rate optimization, A/B testing, and continuous site improvement opportunities.
Ensure product information, pricing, imagery, and content are accurate, compelling, and aligned with brand standards.
Optimize product detail pages, search visibility, and digital shelf performance to improve discoverability and sales.
Partner with Marketing and Operations to align advertising, inventory availability, and promotional activity with business goals.
Support product data accuracy and maintenance for additional platforms, including Faire, with relevant internal teams.
Partner with Marketing on paid media, email, SMS, SEO, and retention initiatives that support traffic, conversion, and repeat purchases.
Collaborate with Product, Operations, and Finance on inventory planning, product availability, forecasting, and promotional readiness.
Lead, mentor, and develop a highly engaged team by establishing priorities, goals, and accountability and fostering a collaborative, results-oriented culture.
Oversee team workflows and project priorities so ecommerce initiatives are executed effectively, deadlines are met, and improvement opportunities are identified.
Encourage continuous learning, collaboration, and data-driven decision-making across the team.