Sr. Director, Digital & Ecommerce

PGA Tour•Roswell, GA

11h•Onsite

About The Position

PGA TOUR Superstore is seeking a modern digital leader to transform how golfers discover, shop, and connect with the company across web, mobile, app, and stores. This business leadership role owns the digital and ecommerce strategy and P&L, connecting customer acquisition, site experience, app, CRM, customer data, and fulfillment into a unified customer journey. The leader is expected to transform the digital organization, make investment decisions based on measurable results, and combine commercial leadership with technical fluency.

Requirements

Bachelor's degree required.
12+ years of experience in digital and ecommerce, including 5+ years leading at Director level or above.
Experience owning a digital P&L at scale and delivering profitable growth.
Demonstrated digital ecosystem and team transformation with measurable results such as growth, conversion, app adoption, or margin.
Experience leading a replatform or major commerce implementation and working knowledge of headless and composable architecture, APIs, OMS, PIM, CDP, and app development.
Analytical skills and comfort working directly with data, including GA4 or Adobe Analytics, BI tools, and testing platforms; decision-making grounded in experimentation and incrementality.
Deep working knowledge of modern marketing technology, including enterprise commerce platforms, CDP, ESP, search and recommendations, paid and social media, and retail media.
Experience owning a mobile app roadmap and growing active users and app-driven revenue.
Hands-on experience with customer data, segmentation, personalization, loyalty, lifecycle marketing, and measurement.
Practical experience applying AI in commerce and marketing, with demonstrated results.
Experience building business cases, negotiating with technology vendors, and holding partners accountable.
Real omnichannel experience connecting digital operations with physical stores.
Demonstrated ability to build teams and culture and lead change with clarity and empathy.
Executive presence and ability to align senior leaders across Technology, Merchandising, Finance, Stores, and Legal.
Ability to learn a business deeply and build strong digital experiences around it.
Ability to work onsite Monday through Friday at the Roswell, Georgia Store Support Center.
Flexibility to work extended and varied hours as needed, including occasional weekends or holidays.
Ability to stand and/or sit for extended periods; the role is primarily desk-based, with variable desk heights available.
Ability to travel up to 10%.

Nice To Haves

MBA.
Experience in specialty retail, sporting goods, or a merchant-driven omnichannel retailer.
Passion for or knowledge of golf.

Responsibilities

Own the digital P&L, including demand, conversion, average order value, gross margin, and contribution margin after media, fulfillment, and returns.
Establish operating rhythms, including KPI frameworks, weekly business reviews, forecasting, and reforecasting with Finance.
Manage promotional, pricing, shipping, fulfillment, and returns levers to improve margin.
Allocate digital marketing investment using measures such as CAC, ROAS, MER, LTV to CAC, and incrementality; shift spending based on performance.
Develop business cases for technology and growth investments and measure ROI after launch.
Identify and develop revenue streams such as retail media, marketplace, and vendor-funded programs.
Set the digital and ecommerce vision and multiyear roadmap across web, mobile web, and the mobile app.
Co-own the commerce technology roadmap with Technology across platform, search and recommendations, OMS, PIM, payments, CDP, and app releases.
Guide architecture decisions, including build, buy, or partner choices involving headless and composable commerce, APIs, and cloud services.
Own website and app performance, including speed, Core Web Vitals, uptime, checkout reliability, and SEO health.
Operate digital as a product organization with backlogs, release cadence, QA discipline, and a test-and-learn culture.
Apply AI across search, recommendations, content, service, and marketing operations, measuring its value.
Lead digital vendor selection, contract negotiation, and partner performance management.
Run the online store as a merchant-driven business with Merchandising, covering assortment, product content, onsite merchandising, search, pricing, and promotions.
Bring brand launches, vendor partnerships, and key product moments to life online to drive engagement and sales.
Improve product data quality, inventory accuracy, and fulfillment speed in partnership with Supply Chain and Customer Service.
Design omnichannel journeys, including buy online pick up in store, ship from store, endless aisle, store inventory visibility, and booking services such as club fittings and lessons.
Develop the app as an engagement channel through loyalty, personalized offers, content, and services, including its role in stores.
Use journey mapping, UX research, and voice-of-customer insights to reduce friction and improve conversion.
Partner with Store Operations on shared omnichannel goals and sales credit.
Partner on customer data strategy using first-party data, loyalty, and CDP capabilities to build a single customer view.
Lead personalization across site, app, email, SMS, and push, and build lifecycle programs for acquisition, onboarding, retention, and win-back.
Establish measurement for attribution, incrementality testing, and executive dashboards; champion privacy, consent, and data governance with Legal and Technology.
Assess, build, and lead a digital team spanning ecommerce, digital marketing, CRM, product and UX, and analytics.
Shape roles, skills, and ways of working for a modern digital organization, including agile cross-functional teams with a product mindset.
Coach and develop talent, build bench strength, and foster curiosity, accountability, and speed.
Manage agency and technology partners and own the digital budget.
Visit stores and vendor partners and attend industry events as needed.