Sr. Director, Digital & Ecommerce

PGA Tour Superstore•Roswell, GA

18h•Onsite

About The Position

PGA TOUR Superstore is seeking a digital business leader to own and transform how customers discover, shop and connect with the company across its website, mobile web, app and stores. The role oversees the connected digital ecosystem, including customer acquisition, ecommerce, customer data, CRM, fulfillment and omnichannel experiences. The leader is expected to operate digital commerce with P&L ownership, make investment decisions based on measurable results, and transform the digital organization and its capabilities. The Sr. Director sets the digital and ecommerce vision and roadmap, owns commercial performance, and partners across Technology, Merchandising, Finance, Supply Chain, Customer Service, Store Operations and Legal. The role leads digital merchandising, platform and technology strategy, customer data and personalization, app development, marketing measurement, and the development of new revenue streams. It also builds and leads a high-performing team, manages the digital budget and external partners, and advances a culture of accountability, learning and speed. This position is Monday through Friday onsite at the Roswell, Georgia Store Support Center. Travel of up to 10% is required to visit stores and vendor partners and attend industry events. Extended and varied hours may be needed, including occasional weekends or holidays. The job is primarily desk-based, and requires standing and/or sitting for extended periods; variable desk heights allow optional sitting or standing.

Requirements

Bachelor's degree required.
12 or more years of experience in digital and ecommerce, including at least 5 years leading at Director level or above.
Experience owning a digital P&L at scale and delivering profitable growth.
Demonstrated digital transformation results, such as measurable growth, improved conversion, app adoption or margin.
Experience leading a replatform or major commerce implementation and sufficient knowledge of headless and composable architecture, APIs, OMS, PIM, CDP and app development to challenge engineers and vendors.
Analytical proficiency using data, including experience with GA4 or Adobe Analytics, BI tools and testing platforms; decisions grounded in experimentation and incrementality.
Deep working knowledge of modern marketing technology, including enterprise commerce platforms, CDP, ESP, search and recommendations, paid and social media, and retail media.
Experience owning a mobile app roadmap and growing active users and app-driven revenue.
Hands-on experience with customer data, segmentation, personalization, loyalty, lifecycle marketing and measurement.
Practical experience applying AI in commerce and marketing, with results to demonstrate.
Track record of building business cases, negotiating with technology vendors and holding partners accountable.
Omnichannel experience connecting digital operations with physical stores.
People leadership experience, including building teams and culture and leading change with clarity and empathy.
Executive presence and ability to align senior leaders across Technology, Merchandising, Finance, Stores and Legal.
Ability to work onsite Monday through Friday at the Roswell, Georgia Store Support Center.
Ability to work extended and varied hours as needed, including occasional weekends or holidays.
Ability to stand and/or sit for extended periods while performing primarily desk-based work.
Ability to travel up to 10% to stores, vendor partners and industry events.

Nice To Haves

MBA.
Experience in specialty retail, sporting goods or a merchant-driven omnichannel retailer.
Passion for or knowledge of golf.

Responsibilities

Own the digital P&L, including demand, conversion, average order value, gross margin and contribution margin after media, fulfillment and returns.
Establish and run operating rhythms, including KPI trees, weekly business reviews, forecasting and reforecasting with Finance.
Manage margin levers such as promotions, markdowns, free-shipping thresholds, cost per order, fulfillment mix and return rates.
Allocate digital marketing investment using return measures such as CAC, ROAS, MER, LTV to CAC and incrementality, shifting spend based on performance.
Develop business cases for technology and growth investments and track and report ROI after launch.
Identify and develop revenue streams such as retail media, marketplace and vendor-funded programs.
Set the digital and ecommerce vision and multiyear roadmap for web, mobile web and the mobile app.
Co-own the commerce technology roadmap with Technology across platform, search and recommendations, OMS, PIM, payments, CDP and app releases.
Guide architecture and build, buy or partner decisions involving headless and composable commerce, APIs and cloud services.
Own site and app performance, including speed, Core Web Vitals, uptime, checkout reliability and SEO health.
Operate digital as a product organization with clear backlogs, release cadence, QA discipline and a test-and-learn culture.
Apply AI across search, recommendations, content, service and marketing operations, and measure its value.
Lead vendor selection, contract negotiations and partner performance management across the digital stack.
Run the online store as a merchant-driven business in partnership with Merchandising, covering assortment, product content, onsite merchandising, search, pricing and promotions.
Bring brand launches, vendor partnerships and key product moments to life online to drive customer interest and sell-through.
Improve product data quality, inventory accuracy and fulfillment speed with Supply Chain and Customer Service.
Design omnichannel journeys connecting online and in-store experiences, including buy online, pick up in store; ship from store; endless aisle; store inventory visibility; and service booking.
Develop the app as an engagement tool between store visits and as a useful in-store companion through loyalty, personalized offers, content and services.
Use journey mapping, UX research and voice-of-customer insight to remove friction and improve conversion.
Partner with Store Operations on shared goals and clear credit for omnichannel sales.
Partner on customer data strategy, using first-party data, loyalty and CDP capabilities to build a single customer view.
Lead personalization across site, app, email, SMS and push, and build lifecycle programs for acquisition, onboarding, retention and win-back.
Establish measurement covering attribution, incrementality testing and executive dashboards; champion privacy, consent and data governance with Legal and Technology.
Assess, build and lead a digital team across ecommerce, digital marketing, CRM, product, UX and analytics.
Reshape roles, skills and ways of working for a modern digital organization, including agile, cross-functional teams with a product mindset.
Coach and develop talent, build bench strength and foster curiosity, accountability and speed.
Manage agency and technology partners and own the digital budget.
Travel to stores and vendor partners and attend industry events, as required.