Hybrid, Sr. Manager, Digital Marketing eCommerce – Kay

Signet Jewelers • Irving, TX

2d • Hybrid

About The Position

The Sr. Manager, Digital Marketing will lead media strategy, planning, and execution across Signet’s Milestone brands, Kay and Peoples, translating brand and business priorities into full-funnel programs that drive awareness, engagement, demand, and omnichannel sales growth.

Requirements

• 7+ years of media experience, including performance media and hands-on experience across digital video, display, paid social, paid search, linear TV, and emerging media.
• Strong understanding of omnichannel and cross-device shopping behaviors across awareness, consideration, ecommerce, CRM, and store-influenced interactions.
• Ability to analyze campaign performance, identify what is driving results, and translate insights into clear recommendations that improve customer engagement and sales growth.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Proven ability to influence stakeholders, navigate complexity, build strong partnerships, and deliver business results.
• Proven people leadership, coaching, and team development skills.
• Passion for driving change, challenging the status quo, and improving ways of working.
• Bachelor's Degree in Business, Marketing required

Nice To Haves

• Agency experience preferred.

Responsibilities

• Support brand strategy by translating business and brand goals into integrated paid media plans that deliver reach, resonance, efficiency, and ROAS across Kay and Peoples.
• Lead tactical campaign planning and execution for brand launches, tentpoles, and evergreen programs from strategy through activation, optimization, and learnings in partnership with agencies.
• Evaluate and shape custom content programs and strategic media partnerships that strengthen the omnichannel customer journey.
• Steward media investment to improve effectiveness, efficiency, budget pacing, and business impact across channels.
• Drive cross-functional collaboration with Brand Marketing, E-Commerce, CRM, Merchandising, Store Operations, analytics, creative, media agencies, and other partners.
• Analyze performance and translate insights into action to improve future planning, campaign outcomes, and omnichannel business results
• Maintain strong expertise in digital media landscape, including media partners/products and industry best practices.

Benefits

• Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off – Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager