Hybrid eCommerce Content Specialist - Kay

Signet Jewelers • Irving, TX

6d • Hybrid

About The Position

The Content Specialist will work to create, build, and maintain an extensive library of content, text, audio and video materials for all websites that will work to develop new customers and benefit the current. This person will work closely with the Marketing team to deliver content that meets the brand expectations. The Specialist will also consult regularly with the user experience team, the digital marketing team, and the social media team to ensure they are aware of any new content that has been developed and coordinate to ensure messages in market are cohesive across channel. The role is responsible for weekly SEO enhancements based on direction from the Search Team and Third-Party agencies.

Requirements

• Bachelor’s degree in business or related field
• 1-2+ years in similar role
• content marketing
• digital marketing

Nice To Haves

• SAP Hybris Smart Edit CMS or another CMS tool
• BazaarVoice Ratings & Reviews
• Adobe Experience Platform
• Adobe Analytics
• JIRA

Responsibilities

• Research, plan, create, build, and launch content on Kay & Kay Outlet websites that encourages browsing, searching, discovery, and conversion. Ensure content and product marketed across digital marketing channels is cohesive and omni-channel.
• Manage, update, and create organic content for Kay & Kay Outlet websites to drive organic search rankings within Google search engines. Partner with SEO Manager and Search Agency to optimize/pivot content based on ever-changing Google Core Vital Benchmarks.
• Govern 3rd party marketing tools (BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, GroupBy) to listen, learn, enhance, and improve experience for our customers.
• Collaborate with eMerchandising team to create product categories, enhance online search results, and launch new brands/collections.
• Perform regular audits of the Kay and Kay Outlet websites. Ensure websites are functioning accordingly, each day. Escalate and submit tickets for issues that occur on the websites. Participate in release and general UAT testing and approve new/enhanced functionality.
• Work closely with creative services on developing content that speaks to what the customers are looking for and that is competitive within the marketplace that follow brand guidelines.
• Evaluate the impact of website content and product assortments to improve customer experience. Use learned data for future planning and content development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level