Director of eCommerce

Southern Tide•Greenville, SC

1d•Onsite

About The Position

The Director of eCommerce leads Southern Tide’s eCommerce channel across operations, merchandising, and inventory management to drive revenue and achieve financial targets. The role partners with Southern Tide leadership and cross-functional teams to execute short- and long-term strategies, delivering an optimal omni-channel customer experience while improving conversion, inventory turn, and profitability. This is an in-office role at Southern Tide’s downtown Greenville, South Carolina office. The Director develops and executes eCommerce strategy and owns three-year, annual, and monthly plans, reporting weekly on performance, initiatives, and results. The role is accountable for channel sales and operating income targets, managing key performance metrics, setting goals with Oxford’s MCOE, and leading the eCommerce team. It also coordinates demand planning, promotions, inventory, product deliveries, launches, brand content, site merchandising, user experience, SEO, and website design and maintenance with internal teams and external partners.

Responsibilities

Develop, lead, and execute the eCommerce strategy to drive profitable growth for the company.
Own three-year, annual, and monthly eCommerce strategic plans and report weekly on performance, initiatives, and results.
Achieve annual Net Sales and Operating Income targets for the eCommerce channel in line with approved budgets; measure performance and adjust strategy as needed.
Manage key eCommerce metrics and their interdependencies, including traffic quality, conversion, average order value, and returns.
Set KPI targets in partnership with Oxford’s MCOE and align team goals and actions to deliver results.
Lead, develop, and inspire the eCommerce team; translate strategy into priorities, goals, and execution plans.
Plan annual and seasonal eCommerce demand targets aligned with channel strategy.
Partner with Planning and leadership on the promotional calendar, inventory allocation, depth, and seasonal flow; communicate needs and priorities to the distribution center in Lyons.
Provide feedback on future product deliveries to support eCommerce strategic and financial plans.
Collaborate across teams on the product launch calendar to ensure timely execution and readiness.
Work with Marketing, Design, Merchandising, Planning, Retail, and Wholesale to develop and execute the brand’s omni-channel growth strategy.
Contribute to brand strategy, recognizing the website as a central hub for brand storytelling and communication.
Ensure southerntide.com content meets brand standards and supports business goals.
Partner with Marketing, Design, and Merchandising to ensure product assortment, descriptions, categories and tags, and imagery are accurate and compelling.
Maintain an effective cadence for content refreshes and site re-merchandising; ensure banners, blogs, and SMS content is current and aligned with strategy.
Optimize site functionality and user experience, including user flows, landing pages, product pages, navigation, category structure, sort orders, and categorization strategies.
Maximize SEO performance within existing platforms.
Manage partnerships with Oxford’s MCOE and Brand Marketing to support channel strategy and financial goals, including identifying and managing third-party vendors and external resources.
Oversee website design, development, and ongoing maintenance across desktop, mobile, and tablet, ensuring alignment with brand positioning and strategy.