Healthcare Digital Marketing Agency - Digital Marketing Director

JobRack

1d•$3,500 - $4,500•Remote

About The Position

The Digital Marketing Director will serve as an experienced strategist and hands-on executor for a healthcare digital marketing agency serving dental clinics. The role leads performance marketers and ensures campaigns are sharp, ROI-driven, and aligned with client goals. The director develops and executes full-funnel strategies, analyzes performance and audience data, improves campaigns and conversion experiences, and serves as the agency’s paid media expert for internal and client strategy. This is a full-time, fully remote role with working hours that overlap with the U.S. team from 8 a.m. to 12 p.m. EST, with flexibility in how that overlap is scheduled. The position is offered at $3,500–$4,500 per month gross. Applicants must be willing to work remotely as an independent contractor and are responsible for tax procedures in their country of residence. The company offers a take-what-you-need PTO policy.

Requirements

5–7+ years of experience in digital marketing.
At least 2 years of experience in a leadership role.
Hands-on experience managing $100,000+ in monthly ad spend with high-volume clients.
Expertise with Google Ads, Meta Ads, Google Tag Manager (GTM), and Looker Studio.
Proven experience with Go High Level (GHL).
Comfort working in fast-paced, high-project-volume, client-facing agency settings.
Strong command of paid media strategy, analytics, and testing.
Ability to set strategy and execute it across accounts while working collaboratively and sharing workload effectively.
Client-facing skills, including the ability to explain data meaningfully and succinctly.
Proactive approach to performance management, client management, and strategy changes.
Strategic, empathetic, confident leadership and mentoring skills.
Clear communication skills and comfort making decisions.
Willingness to work remotely as an independent contractor and handle tax-related procedures in the country of residence.

Nice To Haves

Experience in healthcare, dental, or agency environments.

Responsibilities

Manage and optimize PPC, full-funnel, email, and social media campaigns.
Develop and build full-funnel digital strategies that drive engagement and conversions.
Analyze audience data and KPIs to refine strategies and improve ROI.
Set benchmarks and monitor performance metrics such as ROAS, CPL, and CAC.
Conduct audits to improve quality, creativity, and efficiency.
Improve landing pages, funnels, and conversion rate optimization.
Work closely with creatives to develop compelling ad messaging.
Lead and mentor the performance team to support strong execution and growth.
Serve as the paid media expert for internal and client strategy.
Stay current on platform updates, trends, and beta programs.
Set strategy and execute it across accounts, collaborating with the team and splitting workload effectively.
Communicate performance data to clients in a meaningful and succinct way.
Proactively manage performance, clients, and strategy changes.