Account Director - Integrated Digital Agency

Lamark Media•Boca Raton, FL

4d•$100,000 - $130,000

About The Position

Lamark Media is seeking an Account Director to drive client strategy, oversee account growth, and manage a portfolio of existing clients and a team, with support from an Account Manager. The role involves leading client sessions, defining marketing initiatives, and ensuring the delivery of high-quality, KPI-driven campaigns. The Account Director identifies growth opportunities, builds strong client relationships, and develops strategic account plans to foster organic growth. The position requires a deep understanding of digital, creative, and content strategies to provide innovative and impactful client solutions. The Account Director oversees client-specific projects in coordination with Project Management and Account Management, ensuring appropriate timelines and deliverables. They guide project and portfolio quality and performance, manage profitability, support client billing and financial reconciliation, and coordinate with internal departments. The role also includes developing Associate Account Directors and/or Account Managers through regular discussions, feedback, accountability, and annual reviews.

Requirements

5–7+ years of professional experience in account management and leadership; agency-side experience preferred.
Foundational understanding of digital marketing, including how lead generation and ecommerce campaigns work, particularly across Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle channels.
Experience collaborating with creative, strategy, and analytics teams to develop and execute integrated campaigns.
Strong presentation and communication skills, including the ability to persuasively present ideas, strategies, and performance results to clients.
Highly organized, reliable, responsible, self-driven, and extremely detail-oriented, with the ability to keep clients, team members, and projects on task and on time.

Nice To Haves

Ability to analyze performance metrics and optimize campaigns using data insights such as CPC, CPM, and CPA.
Experience with analytics tools such as Google Analytics, Facebook Insights, or similar tools to track, report, and optimize campaigns.
Ability to evaluate media campaign performance using KPIs such as ROI, reach, frequency, conversions, and engagement metrics.
Experience working with clients to develop consistent messaging and tone aligned with their brand identity.
Experience with project management software such as Adobe Workfront and willingness to learn Lamark’s system and related programs.

Responsibilities

Establish, attend, and lead regular client sessions, involving cross-agency teams as appropriate.
Own client relationships, provide strategic value beyond day-to-day campaign tactics, and drive clients’ strategic communications roadmaps.
Define strategic and marketing initiatives to advance client brands and businesses, with annual goals of 20% organic growth and 85% retention.
Establish and maintain an understanding of each client’s business and category.
Identify and capture growth opportunities and anticipate or listen for client needs.
Understand and work within each client’s monthly hours budget.
Define and ensure delivery of client scopes of work, internally and externally.
Monitor client project progress and performance delivery.
Ensure client KPIs are documented and delivered upon.
Oversee client-specific projects, coordinating timelines and deliverables with Project Management and Account Management.
Provide insight and direction to improve the quality and performance of projects and the client portfolio.
Manage project and client profitability.
Coordinate client and agency meetings, including project kickoffs and periodic client updates.
Submit proposals, suggested concepts, and estimated budgets to clients for approval.
Work with internal departments to monitor and direct day-to-day project flow, providing timely direction through team meetings, creative briefs, task and status reports, planning documents, and similar communications.
Support billing and financial reconciliation, including monthly revenue recognition and projections.
Oversee Associate Account Directors and/or Account Managers and understand their personal and professional motivators.
Lead regular internal discussions with Account Managers, review their accounts and professional goals, and hold them accountable to agency standards and expectations.
Help Account Managers provide strategic value by identifying campaign ideas and client growth opportunities.
Attend client calls for Account Manager-managed clients as needed and provide ongoing feedback to support their professional growth.
Lead annual reviews for Account Managers and make recommendations regarding promotions, hiring, and firing.